Connecting Everyday People And Institutions To a Network That Powers Greater Financial Opportunity

- ClientPagaya
- IndustryFinancial Services · Tech · Finance
- ServicesAI-Enabled Business Transformation · Customer Experience · Marketing
- CapabilitiesBusiness Transformation · Conversion Rate Optimization (CRO) · Customer Experience · AI
Revamping Pagaya's web presence for better communication
Pagaya is a network that uses AI technology to connect credit providers with qualified borrowers.
By responsibly expanding access to credit, Pagaya brings more people into the mainstream economy.
Key Takeaways
Enhanced communication boosts brand engagement.
A streamlined site improves client interaction.
A revamped web presence drives recruitment.

Clarifying Pagaya's AI Mission
The redesigned site provides a clear explanation of Pagaya’s business and technology, offering accessible ways to contact the brand for more information. We aimed to provide the sales team with more and better-informed leads, streamlining conversations with prospects. A more navigable site also helps capitalize on growing marketing efforts such as conference leadership.
Finally, the design leans into Pagaya’s human-centered approach to AI, using tech to expand financial access and fund the everyday goals and ambitions of a diverse range of customers, particularly those who might have been rejected by traditional lenders.

Streamlining Pagaya's Client Engagement
The result is a website experience that leverages simple navigation and purposeful messaging to help lenders and thought leaders alike quickly understand how Pagaya uses AI and specialized data solutions to enable increased loan approvals. And makes it incredibly easy for interested clients to get in touch.
What We Did
Website
Developed a user-friendly platform for financial services.
Content
Created engaging content to educate users on financial opportunities.
Customer Experience
Enhanced user journey through personalized interactions.
Marketing
Implemented targeted campaigns to reach diverse audiences.

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Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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