From Dude To Dad Success Story
- ClientBustle Digital Group
- IndustryMedia & Publishing
- ServicesCustomer Experience
- CapabilitiesContent strategy · Brand Transformation Strategy
Supporting dads with engaging parenting advice and inspiration
Fatherly supports dads through the disorienting shift into fatherhood, when daily rituals and priorities suddenly change. The challenge is meeting fathers in a moment that’s equal parts joy and pressure, with guidance that feels relevant right now.
The work pairs parenting advice and inspiration with an experience designed around what dads need in the moment. It also brings together a cohesive platform and brand system so content lands clearly and stays easy to explore.
Key Takeaways
Redefined brand enhances audience engagement.
Extensible platform optimizes content delivery.
Strategic redesign strengthens market position.
Cohesive platform and brand system keeps content clear and easy to explore.
Redefining Masculinity
Fatherly’s new site design presents a sophisticated and sensitive redefinition of masculinity. Building on a minimalist editorial core, it features imagery that is at once aspirationally cool and emotionally aware, heightening the core belief that the new definition of fatherhood is inclusive of adventure-seeking in the wild and being present and involved at home.
Implementation and User Engagement
Using Code and Theory’s highly extensible card system, Fatherly helps dads explore a variety of lifestyle goals, tuned for the realities and demands of parenthood.
A helpful accordion arranges featured stories by content area and supports discovery across fitness, travel, food, financial health, and—much needed for tough dad days—humor.
What We Did
Built a cohesive digital platform experience
Developed and organized content for the brand
Created and refined the brand identity system
Improved the end-to-end customer experience
Read More
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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