Mic | Stories that fuel curiosity, creativity, and change
- ClientBustle Digital Group
- IndustryMedia & Publishing · Advertising & Marketing · Media & Entertainment
- ServicesBranding · Customer Experience · Marketing
- CapabilitiesContent creation & production · Creativity & Technology · Brand Transformation Strategy · Content strategy
Transforming a News Site into a Digital Culture Magazine
What began over a decade ago as a news site for millennials has evolved into a digital culture magazine with one clear mission: to engage a new generation of smart, forward-thinking young people finding their way in a turbulent world.
Key Takeaways
Reinvention positions Mic as a culture leader.
Responsive design enhances user experience.
Digital presence amplifies diverse voices.
Innovative Transformation
Don’t mistake Mic’s new direction for a revamp or a rebrand – it’s a reinvention. Through insightful storytelling, original reporting, and thought provoking cultural commentary, Mic elevates underrepresented voices and amplifies the stories that matter most.
Mic’s new direction is fresh, bold, and inclusive. The site’s redesign evokes its fresh perspective with vibrant colors, vintage typography, and images that are every bit as evocative as the stories they accompany.
Design Strategy
Designs That Capture the Moment | With its playful color schemes, classic fonts, and clean design, Mic’s homepage captures the vibrance and curiosity of a generation coming into its own.
Curated Content at Your Fingertips | From irreverent pop culture musings to hard-hitting features, our curated card stories enable readers to effortlessly browse content divided among Mic’s four verticals: Culture, Identity, Life, and Impact.
What We Did
Brand Identity
Content
Website
Customer Experience
Branding
Read More
AI-driven anticipatory design that boosts publisher performance
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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