Press | December 16th 2019

Code and Theory Partners with Josh Topolsky to Launch 'Input'

NEW YORK, NY – December 16, 2019 | Code and Theory, award-winning digital-first design agency, has partnered with Bustle Digital Group (BDG) and Editor in Chief, Input, Josh Topolsky on the launch of the publisher’s new website, Input (insert link), a new tech-focused consumer publication. The groundbreaking design and user experience of Input will drive brand interaction with users, paving the way for a shift in the publishing monetization model.

Input, which targets a tech-obsessed audience, is the sixth collaboration between Topolsky and Code and Theory, starting with the 2009 relaunch of Engadget to the recent unveiling of BDG’s Inverse. Code and Theory worked closely with BDG’s engineering and design team to create the brand identity for Input and Inverse. Both sites are piloting a new product concept that provides the audience with a more seamless and engaging user experience.

"I've spent literally a decade partnering with Code and Theory to move storytelling in journalism forward, and they have been astounding collaborators."
Josh Topolsky

"Our work together has always focused on ways to harness brazen design and inventive user-first experiences as a mechanism to engage audiences in whole new ways. Input and Inverse represent the next chapter in that evolution — an evolution that's more necessary than ever" says Topolsky.

Code and Theory and Topolsky previously collaborated for the relaunch of Engadget; the launch of Vox Media’s The Verge; the redesign of Bloomberg News and launch of Bloomberg Politics; and the creation and launch of The Outline.

“Input has user experience at the heart of its design. We aimed to mirror how consumers interact with brands and information through mobile devices in a way that would elevate Input from other digital platforms,” adds Dan Gardner, CEO, Code and Theory. “We’ve developed a great rapport with Josh over the years, allowing us to really push each other when designing concepts that are sometimes ahead of the technology we use. With Input and Inverse, technology has finally caught up with our ideas.”

Input Mag2
Input Mag3

About Code and Theory–

Code and Theory is a digital-first creative agency with over 500 employees across six global offices. As a strategically-driven agency that lives at the intersection of creativity and technology, Code and Theory solves consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Over the years, their work has spanned industries with client partnerships that include adidas, CNN, Comcast, J.P. Morgan Chase, Mars, and Unilever. Code and Theory have received numerous awards, including The Webbys, Effies, Cannes Lions, and was named one of the “World’s Top 10 Most Innovative Companies in Design” by Fast Company.

The agency is part of The Stagwell Group, a private equity firm that manages a portfolio of 20 collaborative, digital-first agencies around the world that specialize in digital transformation and performance; public affairs and relations; research and insights; and creative storytelling. Learn more at www.codeandtheory.com and www.stagwellgroup.com.

About Bustle Digital Group–

Bustle Digital Group (BDG) is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 82 million readers turn to our brands - Bustle, Elite Daily, Flavorpill Media, Inverse, Mic, NYLON, Romper, The Outline, and The Zoe Report – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City, with offices in Chicago, Los Angeles, and London.

Continue toSays a LotPress

Says a Lot —

Latest

DECODE Square Logo 4 nocode
News — 

Digiday | C&T Launches Thought Leadership Publication, Decode

Codehealth pressasset
News — 

MM&M | Corporate Siblings C&T and Scout Health Join Forces

Healthfeature
Press — 

C&T Accelerates Innovation with Code and Theory Health

Mailchimp BTB Instagram 05
News — 

Adweek | A Literary Festival for Diverse Voices Finds a Home

Floating NYLON Orange
News — 

Communication Arts Names Nylon Webpick of the Week

Amy Carvajal hed 2020 0
News — 

Muse by Clio | 2 Minutes with Amy Carvajal, CCO at C&T

Campaign2
News — 

Campaign US | Pillow Talk with Xerox and Code and Theory

35674u 2 1
News — 

MediaPost | Theodore Roosevelt Presidential Library

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toAbout UsSays a Lot

We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions