NEW YORK, NY – December 16, 2019 | Code and Theory, award-winning digital-first design agency, has partnered with Bustle Digital Group (BDG) and Editor in Chief, Input, Josh Topolsky on the launch of the publisher’s new website, Input (insert link), a new tech-focused consumer publication. The groundbreaking design and user experience of Input will drive brand interaction with users, paving the way for a shift in the publishing monetization model.
Input, which targets a tech-obsessed audience, is the sixth collaboration between Topolsky and Code and Theory, starting with the 2009 relaunch of Engadget to the recent unveiling of BDG’s Inverse. Code and Theory worked closely with BDG’s engineering and design team to create the brand identity for Input and Inverse. Both sites are piloting a new product concept that provides the audience with a more seamless and engaging user experience.
"I've spent literally a decade partnering with Code and Theory to move storytelling in journalism forward, and they have been astounding collaborators."
"Our work together has always focused on ways to harness brazen design and inventive user-first experiences as a mechanism to engage audiences in whole new ways. Input and Inverse represent the next chapter in that evolution — an evolution that's more necessary than ever" says Topolsky.
Code and Theory and Topolsky previously collaborated for the relaunch of Engadget; the launch of Vox Media’s The Verge; the redesign of Bloomberg News and launch of Bloomberg Politics; and the creation and launch of The Outline.
“Input has user experience at the heart of its design. We aimed to mirror how consumers interact with brands and information through mobile devices in a way that would elevate Input from other digital platforms,” adds Dan Gardner, CEO, Code and Theory. “We’ve developed a great rapport with Josh over the years, allowing us to really push each other when designing concepts that are sometimes ahead of the technology we use. With Input and Inverse, technology has finally caught up with our ideas.”
About Code and Theory–
Code and Theory is a digital-first creative agency with over 500 employees across six global offices. As a strategically-driven agency that lives at the intersection of creativity and technology, Code and Theory solves consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Over the years, their work has spanned industries with client partnerships that include adidas, CNN, Comcast, J.P. Morgan Chase, Mars, and Unilever. Code and Theory have received numerous awards, including The Webbys, Effies, Cannes Lions, and was named one of the “World’s Top 10 Most Innovative Companies in Design” by Fast Company.
The agency is part of The Stagwell Group, a private equity firm that manages a portfolio of 20 collaborative, digital-first agencies around the world that specialize in digital transformation and performance; public affairs and relations; research and insights; and creative storytelling. Learn more at www.codeandtheory.com and www.stagwellgroup.com.
About Bustle Digital Group–
Bustle Digital Group (BDG) is one of today’s leading, global media companies with a portfolio of distinct digital and experiential brands that are shaping culture. Over 82 million readers turn to our brands - Bustle, Elite Daily, Flavorpill Media, Inverse, Mic, NYLON, Romper, The Outline, and The Zoe Report – to hear from a set of diverse voices around the issues and interests engaging the next generation. BDG is headquartered in New York City, with offices in Chicago, Los Angeles, and London.