Press | June 4th 2015

Effie Names C&T a Top 10 Most Effective Independent Agency

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NEW YORK – Effie Worldwide, one of the world's preeminent advertising industry awards shows, has named Code and Theory to its 2015 list of the Top 10 Most Effective Independent Agencies in North America.

The results of Index are driven by finalist and winner data from Effie competitions around the world. This is the agency's first win since the Effie Effectiveness Index was established in 2011.

Code and Theory was named a finalist in a total of six categories in this year's North American competition:

ENGAGED COMMUNITY

"Chicken Fries are Back" (Burger King)

SINGLE IMPACT ENGAGEMENT

"Chicken Fries are Back" (Burger King)

CORPORATE REPUTATION

"The Proud Whopper" (Burger King)

LGBT COMMUNITY

"The Proud Whopper" (Burger King)

SMALL BUDGETS - SERVICES

"The Proud Whopper" (Burger King)

In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. For more information, effieindex.com.

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About Effie Worldwide

Championing the practice and practitioners of marketing effectiveness, Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally, and the Effie Case Database. For more details, visit www.effie.org.

Follow @effieawards on Twitter for updates on Effie information, programs, and news.

ABOUT CODE AND THEORY

Code and Theory is an independently-owned and creatively-led agency that creates products, content and campaigns across physical and digital worlds. Through Brand, Product, and Industrial Design, the agency helps clients innovate in a digital-first world. They are known for helping to redefine media with clients like Bloomberg, Los Angeles Times, Vogue and Mashable, and enabling brands like BURGER KING® to better connect with new and existing consumers. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.

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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

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  • Find Us

    One World Trade Center,
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    New York, NY 10007

    More Offices
  • Work With Us

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