Press | May 12th 2014

Code and Theory & Motel 6 Announce Strategic Partnership


Code and Theory and Motel 6 will develop a new, fully-responsive digital presence for the iconic lodging brand

NEW YORK — Code and Theory is pleased to announce its new partnership with Motel 6, the largest owned and operated hotel chain in the economy segment in North America, to design its new responsive website.

For more than 50 years, Motel 6 has provided travelers with a clean, comfortable room and great service at the lowest price of any national chain. Today, the company operates more than 1,100 properties throughout theUnited States and Canada.

“As product designers, the projects that excite us most are those that provide real, tangible utility for the user,” said Mike Treff, managing partner of the Product Design Group at Code and Theory. “Many of us have a real passion for finding ways to improve the travel experience, so we are thrilled to be working with one of the most iconic brands in the lodging industry.”

Code and Theory has built a reputation for building unique and innovative digital experiences for major brands.
Lance Miceli | Executive Vice President and Chief Marketing Officer, Motel 6

“We’re excited to partner with the team to find ways to enhance the entire booking experience and allow travelers to enjoy a more convenient and faster process anytime and from any device,” said Lance Miceli, executive vice president and chief marketing officer, Motel 6.

Extensive work is now underway as part of the initial phase of this project to completely redefine the Motel 6 website. The new responsive website is expected to launch later this year.


Code and Theory is a creative company that designs products and brand experiences across platforms. With offices in New York, San Francisco, and London, the agency works with a diverse set of brands including Dr Pepper Snapple Group, BURGER KING®, Comcast, Vogue, Mashable, and many others. Additional information is available at


Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For over 26 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, Wi-Fi Internet access, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit

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