Wired.com design reporter Margaret Rhodes recently spoke with Bloomberg's Josh Topolsky and Code and Theory's Mike Treff about the new Bloomberg Business, the company's new flagship digital destination for all Bloomberg content.
The two spoke with Rhodes about bloomberg.com's "kaleidoscopic, modular web design," which enables editors much more freedom to give each news story the proper weight and attention it deserves. Rhodes likened it to print design:
"In this way, the new Bloomberg site actually feels more like its print magazine counterpart than a typical web site."
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
We provide a range of offerings built to support the entire ecosystem.
Data, Research & Testing
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business, Consulting & Design Transformation
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
Join Our Team
We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com