For the First Time, Code and Theory Included in Forrester’s Commerce Services Landscape
This milestone reflects our progress in building human-centered design systems that help brands adapt to rapid commerce shifts.
Commerce has entered a distributed, dynamic and increasingly intelligent era. With AI reshaping how consumers interact with brands, expectations for convenience and value are at an all-time high.
Forrester's Commerce Services Landscape helps digital business, marketing and technology leaders explore commerce services providers and identify partners capable of delivering measurable impact in today’s rapidly evolving commerce environment.
Forrester points to a new era of commerce transformation where organizations are rethinking strategies to better activate existing technology. At the same time fragmented tech stacks and siloed data remain major obstacles limiting personalization, targeted media and operational efficiency.
3 Major Forces Reshaping Commerce
This latest Forrester report illustrates how commerce is no longer just about transactions. Rather, it’s about designing adaptable ecosystems that flex with evolving technology and consumer expectations.
Three critical shifts are informing commerce today:
- Urgency for New Strategies: 48% of leaders say a new commerce strategy is their top business priority over the next year.
- Fragmented Tech and Data: Unifying tech and data is critical for delivering seamless, personalized customer experiences at scale.
- AI Disruption: AI is changing how customers find and buy products, forcing brands and their partners to adapt.
Code and Theory's Commerce Approach
We bring two decades of heritage building, designing and launching commerce experiences for the world's most ambitious brands, including Cartier, Adidas, YETI, Champion, Albertsons, Tiffany, Marriott and more. Led by a data-centric approach, we focus on the metrics that matter most for growing and sustaining our client's E-commerce businesses.
Get in touch to explore the pillars of the commerce framework that have made a tangible impact for our client's businesses:
- For Champion, we led strategy and design for Champion's flagship experience, driving +26% average revenue per user (ARPU).
- For Microsoft, we transformed it's Windows commercial experience, driving a 28% engagement YoY.
- For YETI, we designed and engineered a customer-centric e-commerce experience to educate, inspire and convert — at scale. Explore the work.
- For Thrive Market, we built a personalized shopping experience that accelerated new memberships by 9% in just two months.
Commerce is evolving faster than ever. Get in touch to discuss your next commerce project.
The Landscape report is available online to Forrester customers or for purchase here.
