Burger King Highlights World Literacy Month
To mark World Literacy Month, Code and Theory created a campaign for Burger King that highlights the fact that according to the World Literacy Foundation, one out of five people - 20 percent of the global population - can't read or write.
The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.
The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can "translate" through Facebook's auto translation tool to reveal messages in English about the power of literacy and education.
The project was commissioned by the Burger King McLamore Foundation, which works globally to help literacy initiatives.
We Are a Technology-First Creative Agency
What We Do
Born in 2001, Code and Theory is a technology-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
Data, Research & Testing
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business Consulting & Design Transformation
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
Join Our Team
We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.See All Open Positions
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com