To mark World Literacy Month, Code and Theory created a campaign for Burger King that highlights the fact that according to the World Literacy Foundation, one out of five people - 20 percent of the global population - can't read or write.
The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.
The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can "translate" through Facebook's auto translation tool to reveal messages in English about the power of literacy and education.
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
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We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
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We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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