Event

Code and Theory is Taking Over Summit

When

Sunday, April, 19th - Wednesday, April, 22nd


Find Us in
Booth #2523

Code and Theory has spent two decades on the front lines, designing and building the experiences that power businesses.

We're showing up big — speaking sessions, exclusive events, live demos, and Summit's first-ever ping pong tournament. Here's everything you need to make the most of it with your accounts.

From websites and apps to platforms, campaigns, and customer experiences, we've been delivering what audiences see, use, and trust.

That vantage point has shown us where things work... and where things break.

  • Strategies that don't translate into usable tools.
  • Platforms that can't support content at scale.
  • Workflows that stall creativity instead of enabling it.

Because we've designed and built the experiences, we understand what the systems behind them must do — and why so many fall short.

Logo Banner

What we're here to talk about

Three solutions that change how enterprises work with Adobe:

  1. Creative Intelligence System — Test creative against synthetic personas generated from your AEP segments.
  2. Value Realization — Connecting investment to impact so every dollar works harder.
  3. The Machine — An agentic OS that connects to your Adobe stack.

Hosting Summit's First-Ever Table Tennis Tournament

All great sports are built on exchange. Back and forth. Pressure and response. Creativity works the same way. The Machine is an exchange between idea and scale. The Creative Intelligence System is an exchange between idea and resonance. The real challenge in modern marketing isn't having ideas—it's creating meaningful exchanges where ideas can move, adapt, and stay alive at scale.

At the Booth #2523:

  • The OPEN Tournament — Summit's first-ever table tennis championship. Keep ideas in motion. Keep brands responsive. Stay in play.
  • Live Demos — Experience the Creative Intelligence System and The Machine in action.
  • Exclusive Swag — Custom ping pong balls, hats, and stickers to take home

Events We're Hosting

  • 01

    Booth Happy Hour

    Open Invite

    Monday, April 20 • 5:00–6:30 PM
    Booth #2523


    Kick off Summit with drinks, demos, and conversations. Bring your accounts by to experience our innovations firsthand in a relaxed setting.

  • 02

    Value Realization Bootcamp

    Invite Only

    Tuesday, April 21 • 8:00–10:00 AM
    Venetian Canyon Ranch


    Start the day energized with a 50-minute full-body circuit, high-energy playlist, protein shakes, and informal time with the Code and Theory team.

    • Limited to 20 guests
    • High-touch invite via Business Leadership & Client Partners
    • Registration landing page available

  • 03

    Creative Intelligence System Launch Dinner

    Invite Only

    Tuesday, April 21 • 6:00–8:00 PM
    Bazaar Meat (Palazzo) — Private Room


    An intimate dinner introducing the Creative Intelligence System in a high-trust, low-pressure environment. Designed to spark conversation, not sell. Networking, fireside chat, and world-class cuisine.

    • Limited to 20 guests
    • High-touch invite via Business Leadership & Client Partners
    • Registration landing page available

  • 04

    Gradial x Stagwell Nightcap

    Invite Only

    Tuesday, April 21 • 9:30–11:00 PM
    Juliet


    Connect with partners and peers for a relaxed evening. No programming, no formalities, no presentations. Just good drinks and good company to continue conversations from the week.

    • Digital, marketing, and CX leaders across the ecosystem
    • Registration landing page available

Speaker Sessions

  • 01

    Inside the Adobe Sports Playbook

    Monday, April 20 • 10:00–11:00 AM
    Speaker: Dan Gardner, Co-Founder, Code and Theory


    How Code and Theory rebuilt NFL.com as a unified Adobe-powered system. Learn lessons from working with the NHL, MLB, and major leagues, featuring a Hall of Fame athlete on how this ecosystem is impacting fandom.

  • 02

    Leading Through Creativity: The 
C-Suite as Change Maker

    Tuesday, April 21 • 
11:30 AM–12:30 PM
    Speaker: Michael Treff, CEO, Code and Theory

    What separates reactive organizations from generative ones. Get a practical framework for turning executive vision into market-shaping action through better creative infrastructure.

  • 03

    What Happens 
When Customer Intelligence Runs through the Creative— Not 
Just Around It?

    Tuesday, April 21 • 12:45–1:10 PM
    Speakers: Christopher Young, Senior Director of Global Industry Strategy, Adobe
    Craig Elimeliah, Chief Creative Officer, Code and Theory

    See Synthetic AI Personas built from AEP segments that bring customer response into the creative process—before compliance lock-in closes the window to adjust. For regulated industries where you can't optimize after launch.


Please reach out to meetings@codeandtheory.com for further details on events and sessions.

Meet with Our Team at Adobe Summit

Continue toSays a LotEvent

Says a Lot —

Latest

Event — 

Code and Theory is Taking Over Summit

News — 

Code and Theory Recognized by Ad Age A-List for Leading Transformation in the AI Era

Event — 

Adobe Summit 2026 - Meet With Code and Theory

News — 

Code and Theory Named Adweek's Inaugural Innovation Agency of the Year

Event — 

Meet With Code and Theory at CES

Event — 

Meet With Code and Theory at The World Economic Forum in Davos

Event — 

Meet Code and Theory’s Experience Transformation Team at Adobe Accelerate

Event — 

The Internet Is Closing. Where Does That Leave You and Your Customers?

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions
    Continue toCareersAbout Us

    Careers at

    Code and Theory

    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.