Meet Code and Theory at The ANA Masters of B2B Marketing

B2B is moving fast (understatement of the year!). Incremental change won’t cut it.

That’s why leaders at Thomson Reuters, Qualcomm, ETS, and Amazon Ads turned to Code and Theory—not just for campaigns, but for leading customer experiences and transformation.

Code and Theory has set the pace in B2B for over two decades with technology-first experiences built to simplify complexity and drive growth. With 13 B2 wins this year, Code and Theory is on the heels of winning back-to-back B2B Agency of the Year honors at the ANA B2s.

We’re 2,000 strong, 50% creative, 50% engineering—because real transformation takes both.

Let’s talk about your next move in B2B.

Book a Meeting Below to Discuss Your Next Project.

* indicates required Email Address *First Name Last Name Company Title/Role

We’re in a technological revolution that demands business transformation.

“Code and Theory’s work has been nothing short of transformative.”

Michelle Froah, Global Chief Marketing and Innovation OfficerETS

Business Transformation.

01

We rebranded Thomson Reuters into a B2B tech leader (+40% unaided awareness). .

02

Redefined Qualcomm’s developer experience (+425% engagement). .

03

Repositioned ETS as the global authority in workforce readiness (+78% leads). .

Press and Accolades

01

Code and Theory Named 2025 B2B Agency of the Year,

02

The Fate Of Human Work In The Age Of Intelligent Machines,

03

Thomson Reuters Unveils New Brand Evolution,

04

How Applying AI Makes Businesses More Human,

05

Code and Theory Named 2024 Business Transformation Agency of the Year,

About the Code and Theory Network

The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.

Let’s get to work. Start a conversation.

newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Decode

Keep up with the culture, one newsletter at a time. Subscribe to DECODE:

Find Us

One World Trade Center,


69th Floor


New York, NY 10007



© 2026 Code and Theory, LLC. All rights reserved.