Find the Right Customers for the Right Businesses—Faster.
- ClientAmazon
- IndustryTech
- ServicesMarketing · Customer Experience
- CapabilitiesAnalysis and Strategy
How Amazon Ads connected shoppers with the right businesses fast
Amazon Ads needed a way to connect shoppers with the right businesses at the right moment, while keeping the experience fast, relevant, and scalable. The challenge was aligning customer intent with advertiser goals without adding friction or noise.
See how the team clarified the problem, shaped a focused strategy, and brought it to life across key touchpoints. You’ll learn the thinking behind the work and how it guided decisions from intent to experience—without getting lost in campaign specifics.
Key Takeaways
Improved customer-to-business matching by focusing on relevance at the moment of intent
Connected shoppers with the right businesses faster to reduce friction in discovery
Strengthened ad experiences by aligning results with what customers are looking for right away
Delivered a clearer path from search to purchase by prioritizing accurate, timely matches
Impact
Ads That Work as Hard as You Do was another high-performing collaboration between our agency and Amazon Ads — one that showed the best way bring Amazon Ads closer to its audience, was by bringing its audience closer to their customers.
Understanding small businesses
Over 90% of businesses are small businesses. To earn the trust and ad dollars of this massive, multi-hyphenate audience, we first had to understand them.
So we led focus groups, conducted social listening, and dove into the latest economic data. What we discovered was a community of hard workers who wear every hat. They needed solutions that are flexible, scalable, and work fast. Just like them.
Building “Ads That Work as Hard as You Do”
We meticulously built our campaign, "Ads That Work as Hard as You Do," upon a shared language: hard work.
Our platform honored the nonstop effort of small business owners everywhere — and promised we would be worthy of it. Our execution proved it, with a unique visual metaphor that showed new customers are never more than an arm's length away with Amazon Ads.
Data, insights, and ads that work hard
It’s one thing to talk about hard work. We knew Amazon had the bonafides to back it up. Because Amazon isn’t just an ad platform; it’s a people platform where customers shop, stream, read, listen, search and even more.
Our campaign tapped into this truth, demonstrating how Amazon’s data and insights ensure every ad works hard.
“Given that this is the first large-scale campaign Amazon Ads ran against a brand-new audience, it’s thrilling to have exceeded expectations across visitations, video engagement, and brand.”
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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