Unlocking inclusive travel for hosts and guests

See how Vrbo helped hosts make simple accessibility upgrades

With 16% of people living with a disability — and Vrbo’s average group size being five — it's likely that someone staying at a Vrbo property will have a temporary or permanent disability.

That reality created a clear challenge for Vrbo: helping hosts recognize accessibility needs and feel confident making improvements that welcome more guests.

In this case study, you’ll see how Vrbo partnered with Code and Theory to educate and inspire hosts to make simple accessibility upgrades. Keep reading to learn how the work was shaped to motivate action and connect those upgrades to a larger opportunity.

Educating hosts to make simple accessibility upgrades

Code and Theory crafted a B2B and B2C marketing campaign — revolving around an immersive digital experience — designed to educate and inspire Vrbo hosts to make simple accessibility upgrades. Built to better accommodate guests living with disabilities, the work focused on practical, inclusive improvements that support hosts and help expand access for an underserved community.