Redefining Luxury in the Las Vegas Casino Landscape

  • ClientThe Venetian
  • IndustryTravel & Hospitality · Advertising & Marketing · Media & Entertainment
  • ServicesCustomer Experience · Marketing
  • CapabilitiesCustomer Experience · Experience Design · Content strategy

Enhancing Luxury: Code and Theory at the Venetian Resort

Crafting a truly original digital story begins with a comprehensive website redesign, incorporating thoughtful attributes like optimized user navigation and inspiring new photography.

Code and Theory enhanced the luxury experience for the Venetian Resort by developing a bespoke booking flow and creating compelling content through photography, videography, and cinemagraphs, all while maintaining a fresh and contemporary aesthetic that aligns with the resort's vision of luxury.

Key Takeaways

01

Innovative Content and Visual Strategy

02

Customized and User-Centric Booking Experience

03

Comprehensive Accessibility and Optimization

Redefining Luxury

A deep redesign of the user experience and cutting-edge visuals would not have been enough with the site’s existing content, which did not correspond to the type of luxury the Venetian Resort wanted to showcase.

To inspire users to become guests , Code and Theory started a number of initiatives to create more compelling content through the use of photography, videography, cinemagraphs, and copy direction.

Instead of a heavily retouched, overly-saturated version of luxury, the suites were photographed with natural light for a result that is fresher and more contemporary.

Tailored Room Booking Funnel

We designed a custom booking experience from scratch by integrating it with the brand site to help increase confidence for conversion

Single-Page Application

To offer a smooth and delightful experience designed for optimum reactivity, we designed a PWA unlike other sites that force users to download a separate app to book.

Obvious Progression

A navigation and progress bar allows the user to know exactly what is expected from them: to verify or to go back and modify their previous selections. This reassurance and convenience increase user confidence and optimize conversion.

One Step at a Time

The best experience is not about cramming several inputs on the same page. Each step is a single action or choice to help users focus on their booking task without potential distractions.

Accessible and Optimized

We spent a tremendous amount of effort to validate this experience on various devices and breakpoints by testing it separately.

UI variants were integrated to show step-by-step progression along with easy editing. Accessibility was incorporated by careful consideration of colors and font choices. Business changes were adapted when offers evolved.

Ultimately, we believe we’ve found the balance of function and utility while maintaining the overall elegance of the Venetian Resort’s brand.

What We Did

01

Platform

Enhanced integration for seamless user interactions.

02

Website

Revamped design for improved navigation and engagement.

03

Mobile App

Launched a user-friendly app for on-the-go access.

04

Analytics Dashboard

Developed tools for real-time performance tracking.

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newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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