Re-introducing an Iconic Publishing Brand

Introducing the new Nylon, the latest launch in our partnership with Topolsky and BDG.

We leveraged the card system foundation we’d developed for BDG over the years but took a unique design approach. We started with a toolkit of typographies, color schemes, and image treatments. Multiply that by different card types and layout variations, and there are hundreds of permutations of how a single card can look. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation — not the other way around.

A unique visual identity that reflects Nylon’s audience and editorial intent

Nylon attracts a predominantly female audience, focusing more on music, entertainment, beauty, and lifestyle. This new audience, and therefore new topics, meant we had to generate novel card types and design motifs, such as horoscopes, Q&A, and e-commerce. Digital Issue Hubs and long-form article pages support Nylon’s content calendars: monthly issues, cover shoots, and sit-down interviews.

Nylon is about discovering the next big thing in entertainment and music. Our design brings to life grungy textures, graphical references like music festival posters, hand-written graphics, and bold energetic typography. The grid and scale of elements reflects the slower publishing pace with large imagery and expressive type.