LX.tv
- ClientNBC Universal
- IndustryMedia & Entertainment
- ServicesMarketing · Integrated Marketing and Branding · Branding · Customer Experience
- CapabilitiesCRM & Loyalty Strategy
Helping LX.tv make video discovery fast and personal
LX.tv needed a broadband video destination that made it easy for viewers in New York City and Los Angeles to quickly find the reviews and category-based content they cared about. The challenge was organizing a growing library so discovery stayed fast and intuitive.
We designed and developed an experience that surfaces relevant videos the way people naturally browse, so viewers can get to what matters without friction. The result is a clearer, more personal path to local content that keeps the focus on watching.
Key Takeaways
Unique video guide experience.
Custom filtering enhances user interaction.
Strengthened brand with tailored content.
A clearer content experience helps users find videos faster.
What We Did
Built the LX.tv website experience for NBC Universal
Produced and organized content to support the LX.tv experience
Delivered the platform foundation to publish and manage LX.tv
Created the LX.tv brand system and applied it across the experience
Impact
Streamlined for users
Enhanced by gender
Increased by 25%
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