News | June 8th 2020

Communication Arts Names Nylon Webpick of the Week

1112763 102 1160 LTE4 OTI4 Mz Q0 N Dkx Mz Uw ODU3 NDI

NYLON

Code and Theory’s site for this fashion and entertainment editorial features a permutative card design that accounts for all kinds of articles.

Originally published on Communication Arts

Background: Established in 1999, NYLON lives at the intersection of fashion, entertainment and music. With its bold tone and colorful aesthetic, NYLON is the go-to source for the young, stylish and culture obsessed. The brand has always celebrated an electric mix of emerging voices and underground talent; through this launch, it is empowering and connecting the next generation of trend setters.

BDG acquired NYLON—along with other media brands—in 2019, which started our partnership together. The company was looking to elevate the overall aesthetic and user experience across several of its sites. For NYLON specifically, we wanted to acknowledge the brand’s continued relationship with music and fashion, which is realized through various effects and techniques you see throughout the site.

Favorite details: We leveraged the proprietary card-stories mechanism and took a unique design approach. We started with a toolkit of typographies, color schemes and image treatments. Multiply that by different card types and layout variations, and there are hundreds of permutations of how a single card can look. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation—not the other way around.

Challenges: Our work began in 2016 with our long-time collaborator Joshua Topolsky (editor-in-chief of culture and innovation at BDG) for the development of a site with unconventional storytelling systems and the advent of the card system. While so much of the second half of this process was virtual brainstorms and feedback, it challenged us to work with partners in new and more effective ways.

Time constraints: We needed to work quickly and efficiently to launch NYLON. We partnered closely with BDG’s product and engineering team to ensure that we could design, iterate and develop in a seamless cadence of rolling reviews and approvals.

Technology: The proprietary custom Content Management System and ad platform was built to allow editors to curate the visual identities of stories and write them simultaneously, creating powerful and focused content. The highly flexible, yet bespoke, system also allows for BDG to quickly onboard and launch more brands with ease.

1112765 102 1160 L Tgx MT Ew NTE2 OT Qz N Dc2 NT Ew Nw

Continue toSays a LotNews

Says a Lot —

Latest

221181456 4403430206382279 1696342008891284470 n
News — 

Reboot Launches New Website In Honor of 20th Anniversary

Billboard PSD Mockup 5760
News — 

Campaign US report cards: MDC Partners

Agencydeilogo
News — 

AgencyDEI | Top 5 Most Diverse Creative Agencies

Ashleyhomestore 0 I Dr L7f
News — 

AgencySpy | Code and Theory’s Kettle Named Lead Creative Agency for Ashley Homestore

Screen Shot 2021 04 30 at 5 29 43 PM
News — 

Ad Age | J&J Taps MDC Partners and Stagwell Shops for Lubriderm

Screen Shot 2021 04 28 at 12 23 59 PM
News — 

Ad Age | Johnson & Johnson Moves U.S. Baby Brands to Doner in Search of Rebound

VOT Estandard
News — 

VOTE! C&T for Webby Award People's Voice

Standard atlantic
News — 

Ad Age | Stagwell Group Wins The Atlantic Broadband Business

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toAbout UsSays a Lot

We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions