News | June 8th 2020

Communication Arts Names Nylon Webpick of the Week

1112763 102 1160 LTE4 OTI4 Mz Q0 N Dkx Mz Uw ODU3 NDI


Code and Theory’s site for this fashion and entertainment editorial features a permutative card design that accounts for all kinds of articles.

Originally published on Communication Arts

Background: Established in 1999, NYLON lives at the intersection of fashion, entertainment and music. With its bold tone and colorful aesthetic, NYLON is the go-to source for the young, stylish and culture obsessed. The brand has always celebrated an electric mix of emerging voices and underground talent; through this launch, it is empowering and connecting the next generation of trend setters.

BDG acquired NYLON—along with other media brands—in 2019, which started our partnership together. The company was looking to elevate the overall aesthetic and user experience across several of its sites. For NYLON specifically, we wanted to acknowledge the brand’s continued relationship with music and fashion, which is realized through various effects and techniques you see throughout the site.

Favorite details: We leveraged the proprietary card-stories mechanism and took a unique design approach. We started with a toolkit of typographies, color schemes and image treatments. Multiply that by different card types and layout variations, and there are hundreds of permutations of how a single card can look. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation—not the other way around.

Challenges: Our work began in 2016 with our long-time collaborator Joshua Topolsky (editor-in-chief of culture and innovation at BDG) for the development of a site with unconventional storytelling systems and the advent of the card system. While so much of the second half of this process was virtual brainstorms and feedback, it challenged us to work with partners in new and more effective ways.

Time constraints: We needed to work quickly and efficiently to launch NYLON. We partnered closely with BDG’s product and engineering team to ensure that we could design, iterate and develop in a seamless cadence of rolling reviews and approvals.

Technology: The proprietary custom Content Management System and ad platform was built to allow editors to curate the visual identities of stories and write them simultaneously, creating powerful and focused content. The highly flexible, yet bespoke, system also allows for BDG to quickly onboard and launch more brands with ease.

1112765 102 1160 L Tgx MT Ew NTE2 OT Qz N Dc2 NT Ew Nw

Says a Lot —


News — 

Code and Theory Named ANA B2B Agency of the Year

News — 

Code and Theory, a Stagwell (STGW) Network Company, Named Ad Age Business Transformation Agency of the Year

News — 

KnowTechie | Figma’s bet on FigJam’s AI will make meetings more bearable

News — 

Fast Company | Figma is betting its AI can make meetings less terrible—even without Adobe’s backing

News — 

Mediapost | Stagwell, RealClearPolitics Unveil New Polling Platform

News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Campaign US | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Insider Intelligence | B2B Marketing Trends to Watch in 2024

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.