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Microsoft Code and Theory Work at a Glance
We defined page narratives and tracking requirements using AEM and Adobe Target for Microsoft.

Experience Change — Explore Code and Theory

Code and Theory, part of Stagwell, unlocks transformative customer experience, brand strategies and digital capabilities. We are where CMOs, CTOs, and CIOs come together to Experience Change.

When the most ambitious companies need creative, enduring business transformation, they trust Code and Theory. We craft technology-first customer experiences to reduce complexity and accelerate growth. The only agency with a 50/50 balance of creatives and engineers, we’re 2,000 strong in the sweet spot of scale.

That doesn’t exist anywhere in the world. Until now.

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Code and Theory — Press and Accolades

  • Code and Theory Named 2025 B2B Agency of the Year, Ad Age
  • NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
  • The New NFL App Keeps you Hooked on Football All Week Long, Fast Company

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Says a Lot —

Latest

News — 

Code and Theory Receives Ninth Recognition From Fast Company in Two Years; Honored With Three Distinctions in Innovation by Design 2025

News — 

For the First Time, Code and Theory Included in Forrester’s Commerce Services Landscape

News — 

Code and Theory Named The Most Decorated Agency of 2025

News — 

LBB | The Future of CX: If It Didn’t Move You, It Didn’t Matter

News — 

The Drum | Marketing to AI agents: why protocols are the new brand platforms

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LBB | Charles Barkley, Spike Lee and Kaveh Akbar: The Work That Made Nishat Akhtar

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Marketing Report | Microsoft debuts ‘yours to build’ campaign to celebrate developer community

News — 

LBB | What It Takes to Build Brand Personality Into AI Agents

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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    Careers at

    Code and Theory

    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.