Meet Code and Theory at Sport Beach in Cannes
Most companies start by asking what AI and tech can do for them.
We start with what people need.
The future is creative tech that starts from human intent, not tech specs. From AI to UX to platform thinking, our team is redefining how brands build relevance, resilience and real-world results.
Join us at Sport Beach in Cannes from June 16-20, where we're leading an executive-only workshop about leadership in the age of AI, speaking on stage with Carmelo Anthony, hosting 1:1 meetings in our private cabana and much more.
Book a Meeting Below to Meet With Code and Theory at Cannes.
See Us Onstage at Sport Beach
On the Road Again: How to Create a Global Brand
Basketball legend and entrepreneur Carmelo Anthony is no stranger to being on the road, and his decades of globetrotting has been an education in brand-building when you're constantly on the move. Join the conversation with Melo, Anthony Capuano, Marriott CEO, and Dan Gardner, Chairman of the Code and Theory Network, on how to attract cross-border and cross-cultural audiences, whether you’re building a start-up from your hotel room or scaling a multinational brand.
When: Tuesday, June 17th @11:30am. Explore the full Sport Beach schedule.
"Touching" Grass: Building Real-Life Connections in an Online World
As our lives become more digital by the day, real-time events are just as much unrivaled community experiences as they are profitable investments for brands. Advances in immersive technologies and wearable tech are fundamentally reshaping the dynamics of sports and entertainment, impacting how consumers build communities and interact daily with their worlds.
When: Monday, June 16th @1pm. Explore the full Sport Beach schedule.
"The Track Is My Canvas and My Car Is My Brush": The Art of Technology in F1
Qualcomm, a leader in mobile technology, will join forces with George Russell, Mercedes FI driver, to speak on the emerging tech revolutionizing the world of racing — and changing forever what it means to achieve greatness behind the wheel of the world's fastest cars.
Add it to your calendar: Wednesday June 18th @1:30pm
Insights and Action From Our Team at Cannes 2025
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The Fate Of Human Work In The Age Of Intelligent Machines
AI can do the work. The real question is: can your brand still think for itself? Discover the Human Design Framework — a new model for creative leadership, built to give you the edge in the age of AI. Read the story by Dan Gardner in Forbes.
Experience Change — Explore Code and Theory
Code and Theory, part of Stagwell, unlocks transformative customer experience, brand strategies and digital capabilities. We are where CMOs, CTOs and CIOs come together to Experience Change.
When the most ambitious companies need creative, enduring business transformation, they trust Code and Theory. We craft technology-first customer experiences to reduce complexity and accelerate growth. The only agency with a 50/50 balance of creatives and engineers, we’re 2,000 strong in the sweet spot of scale.
That doesn’t exist anywhere in the world. Until now. And the world is taking notice.
Fast Company 2025 Most Innovative Company of the Year
Ad Age 2025 B2B Agency of the Year
4-Time 2024 Agency of the Year Winner (Ad Age, Digiday, ANA B2s and Ace Awards)
Code and Theory — Press and Accolades
- Code and Theory Named 2025 B2B Agency of the Year, Ad Age
- NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
- Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation, Little Black Book
- Thomson Reuters Unveils New Brand Evolution, Adweek
- The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
- Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age
