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Insights and Action After Sport Beach in Cannes

Our team was on the ground at Sport Beach — where the world’s most ambitious marketers, athletes and creatives intersect at Cannes Lions. If Cannes had a theme this year, it wasn’t AI or creativity. It was identity.

The week was dominated by tech demos and bold claims, but the quiet undercurrent was more existential: If machines can do the making, what’s left for us? 

The real competitive edge isn’t faster or smarter tools. It’s the ability to move people — clearly, emotionally and with purpose. How is your business building for the future?

Book a Meeting After Cannes With Code and Theory.

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Catch Up on Cannes’ Best Panels

On the Road Again Play

Watch — On the Road Again: How to Create a Global Brand

Touching Grass Play

Watch — Touching Grass: Building Real-Life Connections in an Online World

Future of Tech and Performance Play

Watch — Mercedes-AMG PETRONAS F1 x Snapdragon: Driving the Future of Tech and Performance

Insights and Thinking from Our Team at Cannes 2025

Experience Change — Explore Code and Theory

Code and Theory, part of Stagwell, unlocks transformative customer experiences, brand strategies and digital capabilities. We are where CMOs, CTOs and CIOs come together to Experience Change.

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Code and Theory — Press and Accolades

  • Code and Theory Named 2025 B2B Agency of the Year, Ad Age
  • NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
  • Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation, Little Black Book
  • Thomson Reuters Unveils New Brand Evolution, Adweek
  • The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
  • Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age

Book a meeting with Code and Theory at Cannes. 

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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    Code and Theory

    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.