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Insights and Action After Sport Beach in Cannes

Our team was on the ground at Sport Beach — where the world’s most ambitious marketers, athletes and creatives intersect at Cannes Lions. If Cannes had a theme this year, it wasn’t AI or creativity. It was identity.

The week was dominated by tech demos and bold claims, but the quiet undercurrent was more existential: If machines can do the making, what’s left for us? 

The real competitive edge isn’t faster or smarter tools. It’s the ability to move people — clearly, emotionally and with purpose. How is your business building for the future?

Book a Meeting After Cannes With Code and Theory.

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Catch Up on Cannes’ Best Panels

On the Road Again Play

Watch — On the Road Again: How to Create a Global Brand

Touching Grass Play

Watch — Touching Grass: Building Real-Life Connections in an Online World

Future of Tech and Performance Play

Watch — Mercedes-AMG PETRONAS F1 x Snapdragon: Driving the Future of Tech and Performance

Insights and Thinking from Our Team at Cannes 2025

Experience Change — Explore Code and Theory

Code and Theory, part of Stagwell, unlocks transformative customer experiences, brand strategies and digital capabilities. We are where CMOs, CTOs and CIOs come together to Experience Change.

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Code and Theory — Press and Accolades

  • Code and Theory Named 2025 B2B Agency of the Year, Ad Age
  • NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
  • Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation, Little Black Book
  • Thomson Reuters Unveils New Brand Evolution, Adweek
  • The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
  • Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age

Book a meeting with Code and Theory at Cannes. 

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