Insights and Action After Sport Beach in Cannes
Our team was on the ground at Sport Beach — where the world’s most ambitious marketers, athletes and creatives intersect at Cannes Lions. If Cannes had a theme this year, it wasn’t AI or creativity. It was identity.
The week was dominated by tech demos and bold claims, but the quiet undercurrent was more existential: If machines can do the making, what’s left for us?
The real competitive edge isn’t faster or smarter tools. It’s the ability to move people — clearly, emotionally and with purpose. How is your business building for the future?
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Catch Up on Cannes’ Best Panels



Insights and Thinking from Our Team at Cannes 2025
01
The Future of CX
02
AI Amplification
03
Marketing to AI Agents
04
Publishers: The Platform Era is Over
05
The Big Idea Had a Good Run
06
How Can a Brand Thrive in the AI Era?
07
From Chaos to Connection
Reimagining the travel experience
By Matthew Richardson, Chief Commercial Officer and Partner, Create.
08
AI Needs Experiential More Than Ever
Experience Change — Explore Code and Theory
Code and Theory, part of Stagwell, unlocks transformative customer experiences, brand strategies and digital capabilities. We are where CMOs, CTOs and CIOs come together to Experience Change.

Code and Theory — Press and Accolades
- Code and Theory Named 2025 B2B Agency of the Year, Ad Age
- NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
- Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation, Little Black Book
- Thomson Reuters Unveils New Brand Evolution, Adweek
- The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
- Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age