Event

Join Code and Theory at ANA Masters of B2B Marketing 2026

B2B leaders know they need AI, better CX and modern platforms. But they’re stuck with sunk martech costs, a dizzying amount of AI launches and increased pressure from the C-suite to show results, fast. They need new tools and ideas, but don’t know where to start.

Since 2001, Code and Theory has been built for these moments. 

Our 50% creatives, 50% engineers model was designed to solve complex B2B problems where brand, experience, data and technology collide. We'll be at the ANA Masters of Marketing to speak about the future of AI with Adobe, demo our newest tech (The Creative Intelligence System) and celebrate 16 nominations for leading B2B work with Microsoft, T. Rowe Price, Stanley Black & Decker, Amazon Ads and more. 

Book time to meet with our team and discuss your most critical B2B growth challenges.

Mark your calendar

Code and Theory's CEO, Mike Treff, joins Adobe Enterprise CMO, Rachel Thornton, to discuss how AI solved marketing’s volume problem, but now it has to solve the confidence problem.

Option 3

Experience the Creative Intelligence System

We're bringing the Creative Intelligence System to the floor for in-person demos. CIS is a new system meant to bridge the gap between consumer data and creative assets, leveraging the Adobe Experience Platform to specifically serve financial services — a sector with a plethora of customer data that doesn't make it to the creative process. 

Scroll above to book a demo on-site. 

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The leading B2B transformation partner

In a market flooded with shiny tools and shifting alliances, B2B clients come to Code and Theory for one reason: we remind them who all this innovation is really for — people. That approach has earned us the trust of the most ambitious B2B businesses in the world, and some industry recognition too. 

  • One Show’s Creative AI Pioneer (2026)
  • Ad Age A-List (2026)
  • ANA B2B Agency of the Year (2024, 2025)
  • Adweek Innovation Agency of the Year (2025)
  • Fast Company Most Innovative Company (2025, 2026)
  • Ad Age B2B Agency of the Year (2025)
  • Ad Age Business Transformation Agency of the Year (2024)
  • Global Ace Awards Creative Agency of the Year (2024, 2025)
  • Campaign Digital Innovation Agency of the Year (2025)
  • Shorty Awards Innovation Agency of the Year (2025)
  • Digiday Innovation Agency of the Year (2025)
  • The Drum's Agency to Watch (2025)
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We designed and developed an industrial-scale design system for Stanley Black & Decker.

The pressure and pace of the B2B industry isn't slowing down. But neither are we. 
Find us at ANA Masters of B2B Marketing, or start the conversation now.

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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    Careers at

    Code and Theory

    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.