Join Code and Theory at Cannes Lions 2026
The era of AI experimentation is over. It's time for real results.
It's time to stop talking about what it could be and demonstrate what it can do. Less experimentation, more evidence.
That's what we're bringing to Cannes.
Swing by our cabana at Sport Beach and demo purpose-built products that harness AI to accelerate growth. Come see how Code and Theory is building a future where services, software, and forward-deployed engineers work as one. Grab some time with us now.
The Machine: Marketing's First Agentic Operating System
How can you cut 20% of your marketing operations, without changing the tools your team uses today? The Machine, marketing’s first agentic operating system, layers AI agents across your existing stack — Figma, Slack, Adobe, Teams, your dashboards, and more — turning disconnected workflows into one system.
Less than six months since launch, The Machine is already trusted by Fortune 100 leaders, earned recognition from Adweek, The Drum, Forbes and helped win Code and Theory The One Show's inaugural AI Pioneer award.
Learn more about the Machine here.
Get in touch to book a demo of The Machine at Cannes.
Introducing The Creative Intelligence System
49% of incremental sales come down to creative quality. What if you knew which creative would work before any budget is spent or anything is shipped?
That was the inspiration for the Creative Intelligence System (CIS), marketing's pre-launch creative intelligence engine, which we just launched at Adobe Summit 2026. Built with Adobe, it uses synthetic personas drawn from your real Adobe Experience Platform data to surface what will resonate with your audience, and why. Plus, it lives in the tools your team already uses, like GenStudio, AEM and browser extensions. Learn before you launch, not the other way around.
Book a demo to experience CIS at Cannes.
Shaping the Future of Digital Innovation
We're in the middle of the biggest shift in the attention economy since the rise of social media. Buyer behavior is rewiring in real-time. AI is exploding. Holdcos are imploding. Businesses know they need new tools and ideas, but don’t know where to start.
Code and Theory was built for moments like this.
Since 2001, we've been trusted by the world's most ambitious brands to simplify complexity and accelerate growth. In the last few years, as AI upturned the industry, we've turned it into a major opportunity, growing our team, portfolio and earning industry recognition.
Accolades
One Show’s Creative AI Pioneer (2026)
Ad Age A-List (2026)
ANA B2B Agency of the Year (2024, 2025)
Adweek Innovation Agency of the Year (2025)
2x Fast Company Most Innovative Company (2025)
Ad Age B2B Agency of the Year (2025)
Ad Age Business Transformation Agency of the Year (2024)
Global Ace Awards Creative Agency of the Year (2024, 2025)
Campaign Digital Innovation Agency of the Year (2025)
Shorty Awards Innovation Agency of the Year (2025)
Digiday Innovation Agency of the Year (2025)
The Drum's Agency to Watch (2025)
The pressure and pace of the industry isn't slowing down. But neither are we. Find us at Sport Beach, or start the conversation now.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
In the Spotlight
Sport Beach
AI, Apps & All-Stars: Powering Athlete-Brand Connections at Cannes
JBL
Pioneering AI and AEO-powered commerce
TIME
Leading an AI overhaul for a cultural icon
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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