Collision 2015 | Designing for Systems, Not Channels
Code and Theory co-founder Dan Gardner presented at Collision Conference,
Dan Gardner Presents at Collision Conference
On Wednesday, May 6, Code and Theory co-founder Dan Gardner presented at Collision Conference, Web Summit's sister event in Tony Hsieh's Downtown Project, Las Vegas.
Gardner's keynote – "Designing for Systems, Not Channels" – touched on how changes in content formats, search and consumption behaviors, devices, and social influence have all impacted the way brands & publishers create consumer experiences.
This event highlights the importance of adapting to evolving consumer needs.
What is Collision Conference
Collision Conference is one of the world’s most prestigious technology conferences of the year. Nearly 7,000 attendees gather in Downtown Las Vegas for 2 days of presentations from thought leaders across advertising, technology, design and business.
This event serves as a platform for industry leaders to share insights and trends that shape the future of technology and design.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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