Code and Theory wins a record 16 B2B awards, leading the ANA B2s

The agency earned a record number of wins for impact with clients Amazon Ads, Microsoft, Stanley Black & Decker, Henry Schein and T. Rowe Price.

For the third consecutive year, Code and Theory led the field with the most wins in the Association of National Advertisers (ANA) annual B2 Awards, winning 16 awards of the 35 total, and sweeping the entire "Best Customer Experience" category with Stanley Black & Decker, T. Rowe Price and Henry Schein.

Code and Theory is built for moments when the old playbook stops working. It brings a 50/50 split between engineers and creatives to enterprise challenges where brand, experience, data and technology collide. In a market defined by sunk martech costs, an onslaught of new AI launches and rising pressure to show results fast, Code and Theory helps B2B leaders move from experimentation to measurable outcomes.

Work recognized includes:

The ANA is the definitive voice of the marketing industry, with membership representing 20,000 brands with $400 billion in annual marketing investment. It recognized Code and Theory for its ability to turn complexity, across brand, experience, data and technology, into measurable growth for modern B2B organizations.

This series of wins follows Code and Theory’s 20 Agency of the Year honors during the AI era (2024-2026). Most recently, it was a One Show AI Pioneer, Fast Company Most Innovative Company and Ad Age A-List recipient.

This latest recognition builds on a flurry of new-client momentum, including a three-year strategic partnership with Adobe. Code and Theory recently debuted its Creative Intelligence System (CIS) at Adobe Summit, helping marketers learn before they launch by using synthetic personas to pressure-test decisions earlier in the process.

CIS was featured in a keynote with Adobe CMO Rachel Thornton and Code and Theory CEO Michael Treff. It was actively demoed for the hundreds in attendance at the ANA Masters of B2B Marketing conference.

Dagmara Szluce, Executive Vice President of the Association of National Advertisers, says: “This was the most competitive year in the history of ANA B2 Awards. Across the board, it spotlighted the work raising the bar in business marketing, where creativity, effectiveness and innovation have to show up together. Code and Theory’s 2026 B2B Agency of the Year win is a powerful example of that mission in action. Along with A-List clients like Amazon, Microsoft and Stanley Black & Decker, they are shaping the future of B2B marketing.”

Dan Gardner, Co-Founder of Code and Theory, says: “Enterprise marketers are under more pressure to show results than arguably any time in history. Businesses are being rebuilt in real time by new technology and rising expectations and the winners will be the brands that can connect creativity and engineering into one operating system for growth. We’re proud of what we’ve built with our clients, honored by the ANA’s recognition and even more motivated by what comes next.”