Code and Theory Named The Most Decorated Agency of 2025
“We've built Code and Theory around diverse expertise — our people are from Deloitte to Cosmopolitan to the White House. Our leaders thrive at uniting entire C-suites. That’s the foundation of our culture and the reason we’re able to solve for tomorrow, not just today.”
2025 Honors
- Fast Company World's Most Innovative Company (Design and Teamwork)
- Ad Age B2B Agency of the YearANA B2B Agency of the Year (2024 & 2025)
- Global Ace Awards Creative Agency of the Year (2024 & 2025)
- Campaign Digital Innovation Agency of the Year
- Shorty Awards Innovation Agency of the Year
- Digiday Innovation Agency of the Year
- The Drum’s Agency to Watch
With 12 major industry recognitions in the last two years — including 8 “Agency of the Year” honors in 2025 alone — Code and Theory continues to redef
Code and Theory, part of Stagwell (NASDAQ: STGW), has cemented its position as one of the industry's most innovative and effective partners, earning top accolades across design, innovation, B2B, and digital transformation. With a 50/50 balance of creatives and engineers, the agency has built a reputation for creating customer-first experiences that drive business impact at scale.
In 2025, Code and Theory was recognized by Fast Company on not one, but two prestigious lists in its annual World's Most Innovative Companies rankings:
- Design, for its work rebuilding NBC’s Big Board into an election-night platform that turned real-time data into national storytelling, helping MSNBC achieve record viewership
- Teamwork, a new category honoring deep collaboration, for its transformative partnership with the Minnesota Star Tribune, which launched a modern news platform that exceeded subscription goals within 24 hours of launch
Fast Company’s recognition places Code and Theory alongside innovation giants like NVIDIA, Duolingo, and Waymo, underscoring the agency’s role in shaping the future of industries from publishing to politics.
2025: A Year of Unmatched Recognition
So far this year, Code and Theory has been named:
Ad Age B2B Agency of the Year (2025)
Ad Age Business Transformation Agency of the Year (2024)
ANA B2B Agency of the Year (2024 & 2025)
Global Ace Awards Creative Agency of the Year (2024 & 2025)
Campaign Digital Innovation Agency of the Year (2025)
Shorty Awards Innovation Agency of the Year (2025)
Digiday Innovation Agency of the Year (2025)
The Drum’s Agency to Watch (2025)
Recognition Rooted in Results
These honors reflect a year of standout work and measurable results for global clients like NBC, NFL, Microsoft, YETI, and the Minnesota Star Tribune.
NBC’s Big Board
Rebuilt from the ground up to deliver real-time, verified election data in a format that captured attention and trust, leading MSNBC to its highest ratings ever.
NFL App Relaunch
A complete transformation into a fan-first platform now serving over 5M weekly users and more than 2.3B minutes of streamed content.
YETI’s Digital Experience
The "Plan Your Wildest Year Yet" platform drove massive engagement, with event add-to-calendar rates 25% above industry benchmarks.
Minnesota Star Tribune
A digital reinvention that broadened audience reach, attracted new advertisers, and hit 32% of monthly subscription targets within a day.
A Culture Built for What’s Next
In addition to client impact, Code and Theory launched its Enterprise Experience Transformation (EXT) practice in 2025 to help large organizations navigate AI disruption. This move continues the agency’s trajectory as both a creative and consulting force.
Co-founder and Executive Chairman Dan Gardner reflected on the recent Fast Company honors:
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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