Plan Your Wildest Year Yet
- ClientYETI
- IndustryConsumer Product · Sports
- ServicesBranding · Customer Experience · Technology · Marketing
- CapabilitiesCampaign Development
How YETI helped customers plan their wildest year yet
At the end of 2022, YETI wanted to look forward—sparking momentum and energizing planning for the year ahead.
We built an interactive Year In Preview experience that generates a custom calendar and a hype video, turning anticipation into something personal and shareable.
Keep reading to see how we approached experience design and engineering, and how those choices helped drive engagement.
Key Takeaways
Personalized experiences drive deeper engagement and loyalty.
Design and technology work best when integrated from the start.
Interactive digital marketing turns audiences into active participants.
Data-informed personalization helps brands deliver the right message at the right moment.
Personalized Event Picks in Four Clicks
YETI fans are eager to live the wild lifestyle, and we helped show them the way. After choosing their interests and music preference, users received a customized list of event recommendations to add to their calendar, along with a personalized highlight reel to stoke the fire—all in a matter of seconds.
Your 2023 Year in Preview
More than buying coolers and drinkware, YETI wants to make the outdoors more accessible and inspire people to get out there.
Year In Preview made good on that promise by surveying users’ interests—fishing, hunting, climbing, surfing, snow, ranch and rodeo, or BBQ—across 130 possible events and tailoring calendar recommendations to match, so they could experience nature and put their products to good use.
Design and Development in Lockstep
We collaborated with YETI from concept to execution and launch. Our design and development teams were in lockstep, ensuring over 635 video variations were created to account for every possible combination of outdoor activities and music.
This approach delivered a smooth, customized experience with instant results for the user, and made it possible to launch in only 8 weeks.
Making Waves
From Fast Company to Travel and Leisure, the world quickly took notice after launch, latching onto Year In Preview as a must-have tool for outdoor enthusiasts.
The blend of utility, interactivity, and one-of-a-kind content made the experience headline worthy.
“We always talk about the year in review but why not look forward? YETI’s Year in Preview does just that! It makes it simple to plan and add that extra stoke level to your upcoming year.”
What We Did
Drove 200M+ impressions for YETI | Year in Preview
Achieved a 9% add-to-calendar rate to help people plan their year
Enabled planning with a 1st-of-its-kind interactive calendar experience
Earned a Webby Award for Best Website, Travel
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