Code and Theory named Adweek's Inaugural Innovation Agency of the Year
Code and Theory honored for redefining customer experiences through creativity, technology and AI-driven innovation
NEW YORK - Code and Theory, the industry-leading creative and technology network within Stagwell (NASDAQ: STGW), has been named Adweek's first-ever Innovation Agency of the Year.
Code and Theory's recognition reflects a fundamental shift in what businesses need from their agency partners. The business landscape is undergoing its most profound transformation since the dawn of the internet. Marketing is no longer a discrete function. It’s become the connective tissue between customer experience, operational systems and AI-driven decision-making.
A recent study conducted WSJ Intelligence in conjunction with Code and Theory revealed that 93% of executives believe their customer experiences are "broken." The companies that will win aren't looking for creative services. They're looking for partners who can design, build and deploy the systems that transform how their businesses operate.
Clients are coming to Code and Theory for innovations that couldn't exist without its balance of 50% engineers and 50% creatives. These capabilities include:
The Machine for Stagwell
An enterprise-level, AI-driven orchestration platform that unifies people, tools and data across the marketing organization. It reimagines how the entire discipline operates.
Experience Transformation Practice (EXT)
EXT was built to close the gap between technology investment and customer experience. Instead of adding more tools to an already crowded stack, EXT orchestrates tech around people (customers, employees and stakeholders) to unlock efficiency, clarity and growth.
Engine
A complete reinvention of how a studio operates. Engine AI-native from the ground up, built to prototype and produce at algorithmic speed rather than human pace, fundamentally reimagining the relationship between concept and execution for clients like Amazon, Microsoft, NFL and NBC.
These innovations are paying off. Code and Theory has achieved significant growth while delivering transformative results for some of the world's most ambitious brands: Microsoft, TIME, Stanley Black and Decker, T. Rowe Price, JP Morgan Chase and more.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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