A Fresh New Look for Vogue.com

Vogue.com Digital Transformation

Stylized for Fashion Lovers Repositioning Vogue.com as a place for fashion lovers to have a daily or many times per day experience around their passion meant bringing the elegance of a fashion brand to the experience paradigms of a news platform. Our curated design system reflects that delicate balance.

An Integrative Content Platform Condé Nast’s vision for sustaining all their brands under a unified platform led us to develop the site using WordPress. Their content required custom templates within Wordpress for fashion shows and fashion week coverage that needed to be flexible to accommodate the fast-paced nature of fashion content. The result was a fast performing site across every viewport, with a vast archive of beautiful content.

Authentic Design Through The Vogue Lens The new look and feel had to be unmistakably Vogue, but also convey a sense of freshness and urgency that readers have come to expect from all publisher websites.Creative Directors from both sides were paired up and worked side-by-side, designing in real time to define a new visual language for the brand in digital.

Full-screen Immersive Experiences The design system we created reflects the balance between helping users move easily through the site and arresting them with stunning imagery and immersive full-screen experiences around original fashion editorial and runway show galleries.

Vogue.com Digital Revamp

The redesigned vogue.com brings a new speed and freshness to the Vogue experience in digital. The results have been spectacular.

• 600% increase in traffic YOY
• 65% traffic rose within 3 months
• 1200% increase in loyal visitors
• 400% increase in monetization
• +17,000 articles and galleries migrated into the new platform
• Increased collaboration between Vogue staffers and industry experts, models and cultural icons
  

Overall, we delivered a smarter, lighter, faster and more vibrant site that offers more for every kind of Vogue.com reader.