VIMBY (Video In My Back Yard)
- ClientVIMBY (Video In My Back Yard)
- CapabilitiesContent strategy
Code and Theory launches VIMBY's innovative site for youth culture videos.
VIMBY (Video In My Back Yard) approached Code and Theory to produce a video content site devoted to capturing youth lifestyle and culture all over the nation. VIMBY brought with them substantial amounts of video content and a vision to create a national forum for community culture. Code and Theory, through design and development, launched an innovative site to showcase VIMBY’s unique content while creating simple functionality to enhance the user experience.
Key Takeaways
Enhanced youth engagement with dynamic video platform.
Developed robust CMS for content growth.
Strengthened community culture with innovative site.
Increased collaboration opportunities through user-generated content.
The site was organized into nine categories: Music, Life, Nightlife, Action Sports, Cars, Travel, Viral, Alternative, and Fashion. Each category contained its own library of videos, images and a custom designed player with features like rating and comments embedded to promote user interaction. In addition, the goal of creating a stronger community was met through the implementation of message boards, blogs, and event calendars located within each category. VIMBY needed to be a dynamic site, constantly growing with the creation of new content. Code and Theory’s site design supported VIMBY’s growth with a robust and admin-friendly content management and video distribution system that allowed VIMBY to evolve at the pace of popular culture.
What We Did
Produced over 1,000 original video segments showcasing local stories and talents.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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