Building the most robust NHL team app today
- ClientPhiladelphia Flyers
- IndustrySports
- ServicesCustomer Experience
- CapabilitiesCustomer Experience · CRM & Loyalty Strategy · Content strategy · Brand Foundation · Data Services · Audience growth projections & modeling
How the Flyers built a smarter fan app
While most teams launch cookie-cutter apps powered by app platforms, the Philadelphia Flyers trusted Code and Theory — in partnership with Comcast Technology Services — to develop deeper integration with their marketing stack, arena technology and sponsorship program. Together we built the Flyers' first-ever mobile app, designed to connect the fan experience to the systems that power it.
Every time the Philadelphia Flyers take the ice, passionate fans are there to cheer on their team. Like many teams, the Flyers strategically deploy promotional offers and discounts to fill the last few seats before the puck drops, but the process was highly manual and resource-intensive. Limited fan data also made it difficult to determine which discounts or promotional programs would resonate, leaving them without the necessary insights to drive a personalized fan experience.
Key Takeaways
The app transforms the Flyers’ relationship with fans into a data-rich growth channel, reducing discounting and boosting lifetime value.
Unified fan data powers precise, automated targeting, turning single-game buyers into loyal, repeat fans.
Deep technical integration across ticketing, CRM and arena systems creates a flexible digital foundation for future innovation.
Building the Philadelphia Flyers App supports a more robust, connected fan experience across the organization’s digital ecosystem.
Tools for Speed and Scale
Expanded fan profiles—combining ticketing, purchases, rewards and app engagement, location, and more—unlock deeper insights. They also enable automated micro-targeting of personalized offers through app push notifications, helping the Flyers convert single-game fans into multi-game fans, and die-hard fans into season ticket holders.
This first launch established a foundation for future integrations and feature rollouts, positioning the Flyers at the forefront of digital fan engagement ahead of the new South Philly Arena opening in 2031.
A Platform Built to Evolve
The new Flyers app isn’t just a digital experience—it’s a platform for reinvention.
It gives the team complete ownership of its fan data, the freedom to innovate on its own terms, and a foundation to expand into new fan experiences across digital touchpoints.
Native Ticketing Built for Speed
Speed-to-market was non-negotiable. To hit the deadline without compromising quality, Code and Theory engineered a solution that balanced creative ambition with technical precision: a native app architecture routed through a custom middleware layer (Backend for Frontend, or BFF).
The BFF became the heartbeat of the build, centralizing and normalizing data from multiple APIs—Ticketmaster, Comcast Video Platform (CVP) for streaming, CrowdPlay for loyalty, and NHL’s Edge for real-time stats—while keeping the framework flexible for future integrations. Using the Ticketmaster Discovery API, we built a native event-browsing frontend that brings Flyers games together with other arena events (concerts, comedy, family shows, and more), creating an all-in-one ticket purchase experience designed to drive fan engagement and conversion.
Core App Features for Flyers Fans
The new app is the most robust in the NHL today, giving fans one place to access ticketing, loyalty rewards, live scores and stats, arena navigation, and exclusive content.
Real-Time Scores and NHL Edge Analytics
The Flyers app delivers real-time scores, stats, and standings powered directly by the NHL. The Flyers are the first team to integrate NHL Edge advanced analytics into their mobile app, giving users access to shot and skating zone heat maps and interactive goal visualizers.
What We Did
Centralized ticketing, loyalty rewards, live scores and stats, arena navigation, and exclusive content in the most robust NHL team app today.
Unified fan data and expanded fan profiles that enable automated micro-targeting of personalized offers via push notifications.
A full-arena native ticketing experience that blends Flyers games with other arena events into one seamless browsing and purchase flow.
First NHL team app to integrate NHL Edge advanced analytics, including shot and skating zone heat maps and interactive goal visualizers.
A single app for Flyers fans, built to scale
Building the Philadelphia Flyers App created a single place for fans to follow the team and engage on the go. The work focused on delivering a robust mobile experience that reflects the Flyers brand and supports the needs of an NHL audience. With centralized access to ticketing, loyalty rewards, live scores and stats, arena navigation, and exclusive content, the app is positioned as the most robust NHL team app today.
Built with deeper integration across ticketing, CRM, and arena systems, the app gives the Flyers a flexible digital foundation to expand over time. It also brings real-time scores, stats, and standings powered directly by the NHL. Together, these capabilities raise the bar for how fans connect with the team throughout the season.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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