New York State Senate

- ClientNew York State
- IndustryGovernment & Education
- ServicesCustomer Experience · Technology
- CapabilitiesCustomer Journey Mapping · Customer Experience · Improvement & Optimization
Enhancing Digital Engagement for New Yorkers
As one of the largest and most diverse states in the nation, New York has long been viewed as a national policy leader.
But of the 19.75 million people living in New York State today, only one million visitors reached the New York State Senate website annually.
Even more alarming, the Senate had only registered 10,000 citizens online since 2013.
Key Takeaways
Boosted Public Engagement and Transparency
Implemented Intuitive Communication Platform
Strategic Leadership in Digital Governance
Enhanced Collaboration Across Departments

Clear Communication is Good Government
The issues behind the Senate’s work are compelling and engaging, but how the Senate works is complex and opaque.
Citizens don't understand how state government works, nor how they can play a role in the process. There is very little transparency to understand where bills are in the legislative process, nor a simple means to interact with elected officials directly. With that in mind, we decided the site should make it effortless for any New Yorker to understand legislation and voice their opinions to Senators. Senators, on the other hand, needed an intuitive platform to broadcast legislative initiatives and explore constituent sentiment. And finally, various constituent groups needed a platform to communicate with one another to drum up support for important issues.
Enhancing Citizen Engagement and Influence
For citizens…

Three Zones of Action
The site offers three “zones of action” to encourage democratic engagement:
(1) Connecting with senators - facilitating the essential interactions at the foundation of our democracy.
(2) Understanding and influencing legislation - demystifying the legislative process and promoting transparency.
(3) Activating additional voices - empowering constituents to identify allies and unite voices to influence legislation.


Legislative Story Arcs
To contextualize and demystify a confusing aspect of American government, the site boasts tools like a trending issues page and actionable bill progress tracking bars so modern New Yorkers can learn before they act.

A PLATFORM FOR ACTIONABLE FEEDBACK
We built a simple workflow for Senators and their offices, with intuitive Senatorial dashboards that track real-time support or opposition to legislative initiatives. Tools like this help index and visualize constituent sentiment throughout the site, so Senators can respond to the needs of the people of New York and qualify their votes in quantitative realities.

nysenate.gov launched in early October 2015 to critical acclaim.
We targeted these key metrics as the measure of our success:
1. More Senators will be inspired to use the site
2. The site will generate more engagement and usage by New Yorkers
3. The site will become the standard bearer for State legislature sites, and replicated across the country
If we’re to believe The New York Times—otherwise one of the State Senate’s most vociferous critics—we’re well on our way to bringing powerful digital transparency to New York State.
What We Did
Platform
Developed a robust platform for legislative engagement.

For senators…
Read More
The New School
Flexible, Data-Driven Pathways That Personalize Student Advising at Scale
Kaplan
Transforming the Digital Ecosystem of one of the World’s Largest Education Providers
College Board
Transfiguring an Integrated Student, Parent and Educator Experience
Theodore Roosevelt Presidential Library
Defining the New Digital Museum Experience
The Jewish Museum
Bridging the Museum's Physical and Digital Experiences
U.S. Chamber of Commerce
A Brand and Platform for Small Business Partnerships
Council on Foreign Relations (CFR)
The Council on Foreign Relations
C40
New C40 Cities Finance Facility Website
Shirley Ryan Ability Lab
A Groundbreaking Digital Platform Redefining the Medical Field
Henry Schein
Rebuilding e-commerce to give 1.1B hours back
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
Decode
Keep up with the culture, one newsletter at a time. Subscribe to DECODE:
Find Us
One World Trade Center,
69th Floor
New York, NY 10007









