Launching a Powerful Resource to Spark Action on Gun Violence
- ClientGiffords
- IndustryNon-Profit & Institutional
- ServicesCustomer Experience
- CapabilitiesCustomer Experience
Code and Theory balanced data and user experience for Giffords.
Code and Theory was engaged by Giffords to redesign their website, balancing detailed gun violence research data with a simple user experience. The agency began by understanding diverse user needs, from new visitors to committed advocates. They discovered that all users shared core requirements: understanding Giffords' role, researching the issue, and identifying necessary actions. In response, Code and Theory created a flexible website structure that caters to both casual browsers and those seeking in-depth information, effectively presenting comprehensive data in an accessible format.
Key Takeaways
User-Centric Design
Balanced Content Delivery
Advanced Technological Framework
The Background
Giffords approached Code and Theory with a problem—how do they provide users with an unparalleled level of detail in researching gun violence data while creating a simple user experience that doesn’t get bogged down by complex nonprofit structures?
The Solution
Our first step was understanding very different users and then structuring content and the product system around their needs. As we dug deeper, we discovered that new users and committed issue advocates alike had similar requirements—understand Giffords’ role in stopping gun violence, research the scope of the issue, and discover the actions that need to be taken. The difference, it turns out, was in the level of detail and nuance each audience desires. So we built the site around a simple structure that rewards the deepest of dives.
The Result
The new site blends emotional storytelling and rich data, all on a state-of-the-art technology platform designed around content editors at the front lines of a critical issue.
What We Did
Website
Developed a user-friendly platform for information access.
Content
Created engaging materials to educate the public.
Platform
Built a robust system for community engagement.
Customer Experience
Enhanced user interactions for better support.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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