Engadget
- ClientEngadget
- CapabilitiesAudience growth projections & modeling · Audience segmentation · Content strategy · Opportunity Analysis · Navigation Testing · Channel strategy · Content Prioritization
Revitalizing Engadget's Design and Content
Engadget.com aimed to enhance its design and improve the visibility of its archived content. The challenge was to address a high blog bounce rate while ensuring that valuable articles remained accessible and easy to navigate.
To tackle this, we implemented a two-tier solution featuring a full page-width Hero area for curated content and a Top Stories Grid to highlight important articles. This approach not only preserves the site's approachable writing style but also connects readers with the contributors behind the content.
Key Takeaways
The redesign of Engadget.com has improved user engagement and visibility of key stories.
Engadget's site showcases our commitment to enhancing content accessibility and user experience.
Our work with Engadget highlights our focus on digital transformation in tech media.
The new design strengthens Engadget's competitive edge in the evolving digital landscape.
Revitalizing the Hub
Engadget created "hub" pages of curated content that had a single point of interest. Code and Theory embraced these pages and elaborated, creating a total of 3 different types: Product Hub, Event Hub, and Topic Hub. These pages become a one-stop-shop for all multimedia content of any particular item of interest. We have included a 360° At A Glance module showcasing all forms of media that are included. The module titled Follow the Saga reveals all articles related to that item of interest in a timeline format.
The new site layout and functionality will propel Engadget even further as the leader of tech news on the web.
What We Did
Revitalizing Engadget's site design to improve content navigation and user engagement.
Creating hub pages and modules to curate and showcase multimedia content effectively.
Enhancing user interaction with features like the Hero area, Top Stories Grid, and editor profiles.
Implementing a two-tier solution to manage content visibility and accessibility.
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