Transfiguring an Integrated Student, Parent and Educator Experience

- ClientCollege Board
- IndustryGovernment & Education
- CapabilitiesAudience growth projections & modeling · Content strategy · Opportunity Analysis · User interviews · User Experience Mapping and Strategy · Customer Experience
Enhancing the College Board's User Experience
As one of the most recognizable names in college readiness for K–12 and post-secondary education institutions, the College Board provides 50 offerings for college planning, recruitment and admissions, and financial aid across 23 touchpoints. The existing user experience was disjointed, impeding students’ engagement and ability to realize their potential.
Key Takeaways
Enhance engagement through personalized experiences.
Implement integrated, user-centric digital solutions.
Drive student success with unified platform.

Integrated Student, Parent and Educator Experience
Through research and interviews, we defined 6 key moments in the path to college readiness that are vital for student success while also identifying our most at risk students and communities — those in single parent households or low income families. By leveraging these moments, we were able to design an intuitive experience that breaks down this complex process into clear and actionable steps, keeping students on their pathway year over year and providing stewards meaningful ways to lean in and guide their students to success. The result? An integrated student, parent and educator experience with students at the center and complete with personalized milestone tracking to build relationship building. This new integrated experience brings all College Board’s offerings to bear for the student and their stewards when they will need it, and allows for sharing of information and collective progress tracking. Prompting students to take practice tests before big exams, serving up financial resources before applications are due, and sharing content around how to best support students at different parts of their journey, the new College Board experience serves each audience respectively to help students own their future.
What We Did
Platform
Content
Ecosystem
Customer Experience



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