Bringing Compelling In-The-Moment Running Experiences to Stores to Boost Product Discovery

See Your Run Differently

We started with motion capture of a runner, scanning both the model and her apparel using photogrammetry to create realistic 3D assets. The AR app enables shoppers to change the weather conditions to see how the apparel performs in different scenarios.

Explore Anywhere

For efficiency, we used a common code-base across both the mobile website and the in-store native tablet app. The mobile experience follows a more linear narrative for a guided experience outside the store.

Augmented Reality Experience

We wanted to short-circuit the product discovery journey, simulating a real run and stimulating the imagination. By putting customers in a mid-run mindset, we helped them visualize how the apparel would perform for them, personally. Customers could use a tablet or mobile website to interact with a life-sized virtual runner and then place them into different activities and environments, which helped demonstrate how the apparel performed.

We designed and fabricated custom displays to activate the campaign at the entrance of adidas’ NYC flagship, and considered the full user experience, from hardware to software to content.

For efficiency, we used a common code-base across the in-store native tablet app and mobile website, and to create realistic 3D assets, we started with motion capture of a runner and scanned the model and her apparel using photogrammetry.