Data & Analytics
Our research department powers our data-driven creative approach, helping to understand every aspect of end-to-end consumer journeys, from audience identification and segmentation, to platform optimization, lifetime value and CRM. Everything we create — whether it’s a platform, service, or campaign — is rooted in deep category, user, and cultural insights. This ensures that our work addresses real behaviors and pain points, and ultimately drives loyalty and business objectives.
1
Audience Segmentation
We deploy a 360° research methodology that analyzes both qualitative and quantitative sources to identify your current and/or potential users, understand their attitudes and behavior drivers, and capture their needs and pain-points along the way. Understanding this foundational audience information helps identify the best way to target, message to, and reach each segment, as well as inform audience growth projections and modeling, product development and loyalty strategies.
2
Analytics & Testing
Analytics and testing are essential to our design process, and we leverage data to be more relevant, more personalized, and provide more value to end users. From the moment a project starts to post-launch, we treat this process as ongoing. We’re constantly validating hypotheses, pushing thresholds and tolerance of behaviors, devices, and interactions. We provide both in-house analytics and testing services and build capabilities for our clients’ internal teams, which includes testing strategy, implementation and reporting, and campaign, content, and conversion analysis and optimization.
3
Data Strategy
By connecting qualitative and quantitative data, our team is able to develop a holistic approach that delivers focused, meaningful insights, promotes ongoing optimization and ensures our recommendations deliver the biggest business impact. Our end-to-end services include measurement strategy, KPI development, dashboard development, model testing read-out, and in-depth analysis.
4
SEO Strategy
Search engine optimization is one of the fundamental elements that enhances campaign or product experiences, bringing high quality traffic and capturing users actively seeking information during their journey. Whether it’s designing a strategy from the ground-up or optimizing existing websites, we approach SEO with input from every department to drive success from all angles. Our services range from content and tagging audits, content engineering, editorial strategy, template design, technical implementation, and ongoing analytics and optimization.
5
User Research
Research is critical to developing a successful product because it mitigates investment risk by ensuring accuracy and relevance to the end user. We deploy methods across both qualitative and quantitative research, including concept testing, UX refinements, ethnographies, in-depth interviews, and focus groups to design and refine products, platforms, and campaigns that prioritize the user and consumer.
