News | July 26th 2021

Reboot Launches New Website In Honor of 20th Anniversary

Reboot Logo

Originally published in The Jewish News of Northern California by Andrew Esensten

In honor of its 20th anniversary, Reboot, the Jewish arts and culture nonprofit known for its innovative programming and all-night Shavuot festival Dawn (which was held in San Francisco pre-pandemic), has rebooted its brand with a new logo and website. highlights the organization’s multimedia projects, events and holiday resources. Led by the Code and Theory agency, the redesign took 1½ years to complete and was funded by the L.A.-based Diane and Guilford Glazer Foundation, the S.F.-based Jim Joseph Foundation and the L.A.-based Righteous Persons Foundation, among others.

The new, animated logo better reflects the organization’s ongoing evolution, according to a press release.

David Katznelson, who just passed his five-year anniversary as Reboot’s CEO, told J. that the site will be updated regularly with free content such as articles, podcasts and videos exploring different facets of modern Jewish life. He expects the number of site visitors to increase from about 35,000 last year to 500,000 in 2021.

“We wanted a place where people would understand what we do, but we also wanted a place that was a destination in itself,” Katznelson said. “We’re standing on 20 years of amazing work, and being able to showcase it in a way that we’ve never done before is exciting.”

The new website currently features an online exhibit called “What Would You Bring?” that presents the stories of Jewish refugees from Eastern Europe, the former USSR, Ethiopia and Iran through objects they brought with them. S.F.-based illustrator Lisa Brown, who was featured in J.’s “Talking With” in 2017, contributed artwork to the exhibit, which encourages visitors to think about what objects they would put in a suitcase to preserve their own family’s legacy if forced to flee home.

A music industry veteran, Katznelson said the site will have a robust audio hub, with Reboot podcasts and original compositions by avant-garde as well as more commercial musicians. For Passover 2021, Reboot released a new score to Cecil B. DeMille’s 1923 silent classic “The Ten Commandments” by Steve Berlin of Los Lobos, Steven Drozd of the Flaming Lips and Bay Area drummer Scott Amendola. Another updated score, for the 1915 German silent horror “The Golem,” is forthcoming.

Founded in 2001, Reboot has grown into a network of more than 600 artists, entrepreneurs and activists who have created a wide range of programs, including 10Q, a set of questions to reflect on during the High Holidays; Sukkah City, a Sukkah design competition; and “Saturday Night Seder,” a star-studded, virtual celebration of Passover hosted by actor Jason Alexander. Some 4 million people participated in the organization’s online programs during the past 18 months, according to a Reboot promotional video.

Says a Lot —


News — 

Code and Theory Named ANA B2B Agency of the Year

News — 

Code and Theory, a Stagwell (STGW) Network Company, Named Ad Age Business Transformation Agency of the Year

News — 

KnowTechie | Figma’s bet on FigJam’s AI will make meetings more bearable

News — 

Fast Company | Figma is betting its AI can make meetings less terrible—even without Adobe’s backing

News — 

Mediapost | Stagwell, RealClearPolitics Unveil New Polling Platform

News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Campaign US | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Insider Intelligence | B2B Marketing Trends to Watch in 2024

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.