News | July 30th 2021

Mediapost | Stagwell's Code And Theory Taps Industry Veteran To Lead Its Brand Practice

Stef Hoffman

Originally posted in Mediapost by Richard Whitman

Stagwell creative agency Code and Theory has appointed Stef Hoffman Group Director, Head of Brand Strategy.

In her new role, she'll be responsible for reshaping the shop’s brand practice to better serve CMOs and their renewed focus on growth and opportunities that increasingly lie in the nexus of marketing, tech, innovation and customer experience.

Hoffman joins from IPG agency R/GA where she spent nearly eight years, most recently as group director, innovation. She was a founding member of the agency’s brand and innovation consulting team and led teams on efforts for clients like Google, Nike, Johnson & Johnson, Cole Haan and others.

She has years of experience as a brand strategist, market researcher, innovation consultant, product strategist, and business designer. At C&T, she will lead a team of 20-plus strategists across the US for clients including Adidas, J&J, ConEd, and JPMorgan Chase.

Continue toSays a LotNews

Says a Lot —

Latest

51214149 2217163268340077 2659010043885649920 n
News — 

MUSE by Clio | How We're Making a Long-Term Impact on DEI, 5% at a Time

Drumlogo
News — 

The Drum | How Do You Solve a Problem Like... Making Staff Feel Safe Enough to Return to The Office?

40 over 40
News — 

Campaign US' 40 Over 40 2021 Honorees Revealed

WTC RF prw M7 26 2021
News — 

MDC Partners Shareholders Approve Merger with Stagwell

Stef Hoffman
News — 

Mediapost | Stagwell's Code And Theory Taps Industry Veteran To Lead Its Brand Practice

221181456 4403430206382279 1696342008891284470 n
News — 

Reboot Launches New Website In Honor of 20th Anniversary

Billboard PSD Mockup 5760
News — 

Campaign US report cards: MDC Partners

Agencydeilogo
News — 

AgencyDEI | Top 5 Most Diverse Creative Agencies

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toAbout UsSays a Lot

We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions