Building a Future Vision for Clean Energy in New York

  • ClientConEd
  • IndustryNon-renewable & Renewable Energy · Energy & Utilities
  • ServicesMarketing · Branding · Customer Experience
  • CapabilitiesCampaign Development · Brand Transformation Strategy · Content strategy · Brand Foundation

Leading ConEd's Purpose-Driven Clean Energy Marketing Partnership.

Con Edison (ConEd) has set bold goals to transition New York to 100% Clean Energy by 2040 as part of its Clean Energy Commitment. They needed to proclaim that this epic shift to renewable energy is underway while galvanizing New Yorkers to participate in the transition.

Key Takeaways

01

Integrated campaigns boost brand alignment.

02

Data strategy drives audience-centric evolution.

Within the past year, our collaboration has resulted in:

01

A new brand strategy that ties ConEd’s clean energy vision to its purpose

02

An integrated creative campaign to showcase ConEd’s clean energy vision to its customers

03

62 additional creative campaigns spanning public service announcements and incentive programs

04

A new modular visual design system

01

Brand Identity

02

Campaign

03

Content

04

Ecosystem

05

Marketing

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newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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