| October 7th 2021

Little Black Book | Code and Theory Appoints Anne Sachs as Senior Director of Editorial Strategy

Anne LBB 10 7 2021

Originally posted in Little Black Book

Digital-first creative agency Code and Theory announced the appointment of Anne Sachs, former chief content officer at Thrive Global, as the senior director of editorial strategy, effective immediately, who will be responsible for growing and evolving the agency’s Editorial Strategy practice.

Anne will work closely with clients and team leads to deliver original editorial concepts driven by a combination of client needs, audience consumption and performance data, and will develop a wider range of offerings based on the latest content trends.

She is tasked with leading high-quality strategic content development across projects and departments, developing a vision and structure for the agency’s editorial team, partnering with the agency’s DART team to develop and execute content plans.

To support with Code and Theory’s business development efforts, Anne will also push for new workstreams and company offerings rooted in editorial excellence.

Prior to joining Thrive, she held leadership roles at Conde Nast, where she served as the founder of Conde’s centralised newsroom, and held titles as Executive Digital Director at Glamour and W Magazine, Interim Digital Director at Vogue, and Editorial Director of Product Partnerships, working across product and content strategy.

Anne’s extensive experience in content development and storytelling spans across multiple industries, including health and wellness, fashion, beauty, personal finance, and workplace leadership.

Additionally, Anne held roles at ELLEgirl, MTV Networks, and The Gallup Poll.

“I’ve been a long-time super fan of Code and Theory’s work and am absolutely thrilled to bring my editorial development background to the team,” said Anne. “Engaging storytelling paired with tech and design excellence is a powerful combination for brands, and I’m excited to help bring that mix to the breadth of brands we work with.”

“We tell our clients that high quality and relevant content is a competitive advantage. Brands that fail to prioritize this can quickly become obsolete. Anne’s experience will be crucial to delivering against this promise at Code and Theory, as we can uniquely service brands through a lens that is all too often overlooked,” said Stef Hoffman, group director, head of brand strategy. “I’m excited to see her expertise drive new growth for our clients and push our positioning as systematic, growth-oriented storytellers to the next level.”

Says a Lot —


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We Are a Digital-First Creative Agency

What We Do

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Research & Testing

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business Consulting & Design Transformation

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com