News | March 23rd 2015

Fast Company | 25 Ideas Shaping The Future Of Design

For his 2015 tech forecast, Fast Company reporter John Brownlee spoke with some of the world's top designers to get a sense of what would shape the future of design.

Code and Theory Managing Partners Mike Treff and Steve Baer both weighed in:

"THE WALLS OF DESIGN WILL CRUMBLE" – Mike Treff

"As everything becomes a connected device over the next five years, you'll see a crumbling of the wall between graphic designers, technologists, interfaces designers, and so on. To design the cross-platform experiences of the future, everyone's brains will meld together. I see Jony Ive taking over software design at Apple as the way things will continue to happen in the future; the distinction between industrial design, digital design, and system design will continue to blur."

"ATOMIC STORYTELLING" – Steve Baer

"People today don't experience the Internet in a linear form. They don't watch just one video, or read one blog post about a product. Brands will need to stop trying to tell their stories linearly, and instead break them apart and tell them across a system. Marketing campaigns will start to look like subway roadmaps, and become more granular and complex."

Brownlee also spoke with top design thinkers, like John Maeda of Kleiner Perkins Caufield & Byers, and Ben Watson, the Executive Creative Director at Herman Miller.

To read the full piece, click here.

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