Fast Company on Cosmopolitan's Site Relaunch
In a story published today in Fast Company's Design section, reporter Ainsley O'Connell dove deep into the design system behind the new cosmopolitan.com.
Co.Design features Hearst's new publishing design system
Reporter Ainsley O'Connell calls it a "significant leap forward"
The site, which was designed in collaboration with Code and Theory and developed by Hearst Magazines' Digital Media division, debuted yesterday.
Cosmopolitan was the first Hearst title to debut on an entirely new flexible, scalable, global design platform that will eventually power 18 properties within the Hearst Magazines portfolio.
In her report, O'Connell said the new system represented a "win for Hearst sales and marketing," commenting on the simple analytics system that powers both original articles and native advertisement inventory.
She also commented how design features like endless scrolling and oversized social sharing buttons have made the site "more welcoming than ever" to Cosmo's mobile visitors, which makes up close to 70 percent of the site's digital audience.
To read the full article, click here.
We Are a Digital-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
Join Our Team
We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.See All Open Positions
Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com