News | July 9th 2014

Fast Company on Cosmopolitan's Site Relaunch

Links

Cosmopolitan.com Gives Itself a MakeoverCo.Design

In a story published today in Fast Company's Design section, reporter Ainsley O'Connell dove deep into the design system behind the new cosmopolitan.com.

Cosmopolitan

Co.Design features Hearst's new publishing design system
Reporter Ainsley O'Connell calls it a "significant leap forward"

The site, which was designed in collaboration with Code and Theory and developed by Hearst Magazines' Digital Media division, debuted yesterday.

Cosmopolitan was the first Hearst title to debut on an entirely new flexible, scalable, global design platform that will eventually power 18 properties within the Hearst Magazines portfolio.

The new system is a significant leap forward in a famously conservative industry.
Ainsley O'Connell | Reporter, Fast Company

In her report, O'Connell said the new system represented a "win for Hearst sales and marketing," commenting on the simple analytics system that powers both original articles and native advertisement inventory.

She also commented how design features like endless scrolling and oversized social sharing buttons have made the site "more welcoming than ever" to Cosmo's mobile visitors, which makes up close to 70 percent of the site's digital audience.

To read the full article, click here.

Continue toSays a LotNews

Says a Lot —

Latest

News — 

Code and Theory Launches Government Experience Practice

News — 

Code and Theory Expands Strategic Partnership with Adobe

News — 

Code and Theory Earns 20 Wins in w3 Awards for JPMorganChase, YETI, The Ritz-Carlton and more

News — 

Ad Age | Brand safety—how marketers can embrace real-world discussions that match their message

News — 

Mediapost | Wieden + Kennedy's Ismaila Traore Joins Stagwell's Code and Theory

News — 

Adweek | T. Rowe Price Chooses Code and Theory for Global Digital Transformation

News — 

Digiday | Why AR and VR are not going away, as AI advances personalization, measurement

News — 

Campaign | Big Tech is missing the mark when promoting new AI tools

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions
Continue toCareersAbout Us

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.