News | August 25th 2014

Core77 | Why Code and Theory Does It All Part I

core77

Industrial Design at Code and Theory
"Designing products and messages together."

In the first of a two-part series on Code and Theory, Core77 reporter Kat Bauman spoke with our Head of Industrial Design Geoff Baldwin about the agency's approach to physical and digital design.

Design is about making decisions, and the more decisions you can be a part of, the better.
Geoff Baldwin | Head of Industrial Design, Code and Theory

Bauman also touched on our most recent work for Outernet, the Chicago-based startup with a technology that would enable free access to Internet data to people in isolated areas of the world via satellites.

Code and Theory led the design, development of the portable satellite receiver, as well as the production of Outernet's launch video.

Part two of the Core77 series will focus on the inspiration behind the final satellite receiver design.

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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

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  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

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    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

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    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

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    We deliver the right messages to new and existing customers across the entire ecosystem.

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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions