Core77 | Why Code and Theory Does It All Part I
Industrial Design at Code and Theory
"Designing products and messages together."
In the first of a two-part series on Code and Theory, Core77 reporter Kat Bauman spoke with our Head of Industrial Design Geoff Baldwin about the agency's approach to physical and digital design.
Bauman also touched on our most recent work for Outernet, the Chicago-based startup with a technology that would enable free access to Internet data to people in isolated areas of the world via satellites.
Code and Theory led the design, development of the portable satellite receiver, as well as the production of Outernet's launch video.
Part two of the Core77 series will focus on the inspiration behind the final satellite receiver design.
We Are a Digital-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com