Co.Design reporter Rebecca Greenfield spoke with Code and Theory Managing Partner Mike Treff and the State of New York's deputy secretary of technology Rachel Haot about the design thinking behind the new NY.gov, launched this week.
"We should have a design that puts them at the center," said Haot when asked about how the team decided on the look, feel and user experience of the new website.
"The new website does just that," wrote Greenfield.
It was about creating a useful, functional design system that would solve for a multitude of use cases.
Mike Treff | Managing Partner, Product Design Group, Code and Theory
For 15 years, the structure and design of NY.gov hadn't changed. The latest overhaul represents a much more user-centered design, and has transformed the government site into a more intuitive and elegant experience.
To read the article on Co.Design, click here. To read more about the NY.gov project, click the icon below.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
All of our roles are open to remote applicants.
We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.
