The ad opens with BK’s “The King” character and Cheetos’ mascot Chester Cheetah seated at what looks like a post-game interview table ready to field questions.
An unseen questioner blurts out, “King, is Cheetos Chicken Fries coming to Burger King?” There’s silence as the camera zooms in on The King and then out again amid camera flashes. He doesn’t appear to have much to say on the subject. Chester, assuming the role of PR rep, then responds, “The king has no comment at this time.”
A voiceover ends the spot with, “No more questions. Cheetos Chicken Fries are coming soon only at Burger King.”
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Research & Testing
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business, Consulting & Design Transformation
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Join Our Team
We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
