The ad opens with BK’s “The King” character and Cheetos’ mascot Chester Cheetah seated at what looks like a post-game interview table ready to field questions.
An unseen questioner blurts out, “King, is Cheetos Chicken Fries coming to Burger King?” There’s silence as the camera zooms in on The King and then out again amid camera flashes. He doesn’t appear to have much to say on the subject. Chester, assuming the role of PR rep, then responds, “The king has no comment at this time.”
A voiceover ends the spot with, “No more questions. Cheetos Chicken Fries are coming soon only at Burger King.”
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com
