Code and Theory's first-ever TV spot announced the launch of Burger King's new limited time snack Cheetos Chicken Fries.
The 15-second spot features Chester Cheetah and Burger King's King at a post-game press conference in front of a screen bearing their brands' logo
The ad opens with BK’s “The King” character and Cheetos’ mascot Chester Cheetah seated at what looks like a post-game interview table ready to field questions.
An unseen questioner blurts out, “King, is Cheetos Chicken Fries coming to Burger King?” There’s silence as the camera zooms in on The King and then out again amid camera flashes. He doesn’t appear to have much to say on the subject. Chester, assuming the role of PR rep, then responds, “The king has no comment at this time.”
A voiceover ends the spot with, “No more questions. Cheetos Chicken Fries are coming soon only at Burger King.”
BURGER KING® | CHEETOS® Chicken Fries | Announcement