News | October 3rd 2023

Code and Theory Network Wins Six W3 Awards

The W3 Awards annually recognize the industry’s best across digital experiences, content and creativity, and earlier today the Code and Theory Network earned six awards for work across web design and engineering, marketing and editorial experiences. These awards include:

W3 GOLD Winners

  • Yeti | Website Features - Best Visual Appeal - Aesthetics | Code and Theory

  • Tipico | Marketing — Campaigns, Banner Display, Rich Media | Code and Theory

  • Departures | Website Features - Best Editorial Experience | Kettle


W3 SILVER Winners

  • YETI | Websites - Best in Travel | Code and Theory

  • Departures | General Websites - Travel | Kettle

  • Georgia Department of Agriculture | General Websites-Government - State | Mediacurrent


The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. The agency network includes Code and Theory, Kettle, Rhythm, Mediacurrent and Truelogic.

Learn more about the award-winning work below:

YETI: Year in Preview

W3 Winner | Website Features - Best Visual Appeal - Aesthetics (GOLD) |

| Websites - Best in Travel (SILVER) | Code and Theory

YETI Homepage

At the end of 2022, YETI partnered with Code and Theory in design, development and strategy for the Year in Preview campaign. Year in Preview was a first-of-its-kind interactive digital experience that allowed users to personalize a calendar of of over 135+ events from hunt, fish, rodeo, bbq, snow, surf, & climb communities. The experience and campaign was designed, built and launched in 8 weeks.

Since launching at the end of 2022, this work has earned an array of recognitions, including Fast Company Innovation By Design - Best in Marketing; and The Webby Awards Best Website: Events.


Tipico: Harnessing AI to Win Ohio

W3 Winner | Marketing — Campaigns, Banner Display, Rich Media (GOLD) | Code and Theory

Tipico Hero

Tipico engaged Code and Theory as AOR to lead an integrated campaign to bring Tipico to market in one of the deep states of idiosyncratic fandom — Ohio. Armed with ambitious goals for awareness and acquisition, we tapped into LLMs using ChatGPT for persona development, saving us countless hours on audience research and helping us refine behavioral demographics details. We ultimately created and launched a campaign that spoke to Ohioans the same way they speak to each other. Working with multiple agency partners, we activated across our audience’s entire connected ecosystem, including digital, social, and traditional media along with the app itself.

The launch reached 57% of Tipico's 2023 acquisition target and soared to claim 32% share of voice in the Ohio market.


Departures: Reimagining A Luxury Print Magazine

W3 Winner | General Websites - Travel (GOLD) | Kettle

Screenshot 2023 10 03 at 12 05 57 PM

Since 1984, American Express Platinum and Centurion card members have received an elite perk, delivered right to their doorsteps: Departures, a luxury travel and lifestyle magazine containing noteworthy finds for the most discerning customer. The magazine took on a fresh new look and became a digital first publication. From user optimization and testing to UI and UX design to implementing a new, flexible technology stack, the refreshed Departures experience is custom build for a modern, mobile first audience.

To learn more, get in touch with Kettle.

Georgia Department of Agriculture: Creating an Approachable Government Brand

W3 Winner | General Websites-Government - State (SILVER) | Mediacurrent

Screenshot 2023 10 03 at 12 16 46 PM

Mediacurrent partnered with the Georgia Department of Agriculture to overhaul their web presence and introduce new features and functionality that improved the experience of interacting with the department online. After a comprehensive research and design phase, Mediacurrent created a new visual identity, streamlined the information architecture and content and transitioned them from a custom, legacy CMS to an Open Source platform.

To learn more, get in touch with Mediacurrent.

About the Code and Theory Network

With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com

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What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

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Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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