WWD Features Code and Theory
WWD "Media People"
A new column featuring editors, publishers and creative forces in the media sector.
Women’s Wear Daily (WWD) Media Editor Alexandra Steigrad recently sat down with our founders – Brandon Ralph and Dan Gardner – for a candid conversation about Code and Theory's beginnings, its global growth, its work with brands and publishers, and the future of digital publishing and advertising.
Among other things, the pair spoke about the changes in the media landscape since founding the company nearly 14 years ago.
"From 2001 to 2008, and really 2012, for that matter, there wasn’t much innovation. Every Web site basically looked the same. Every publisher did it the same way," said Gardner. Today, he says publishers are more open to being forward-thinking about their digital strategy.
To read the full article, click here.
We Are a Digital-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com