WWD "Media People" A new column featuring editors, publishers and creative forces in the media sector.
Women’s Wear Daily (WWD) Media Editor Alexandra Steigrad recently sat down with our founders – Brandon Ralph and Dan Gardner – for a candid conversation about Code and Theory's beginnings, its global growth, its work with brands and publishers, and the future of digital publishing and advertising.
We've helped redefine the thinking of what it means to be a digital publisher.
Dan Gardner | Co-founder, Executive Creative Director, UX | Code and Theory
Among other things, the pair spoke about the changes in the media landscape since founding the company nearly 14 years ago.
"From 2001 to 2008, and really 2012, for that matter, there wasn’t much innovation. Every Web site basically looked the same. Every publisher did it the same way," said Gardner. Today, he says publishers are more open to being forward-thinking about their digital strategy.
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Research & Testing
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
BusinessConsulting & Design Transformation
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Join Our Team
We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
