WWD "Media People"
A new column featuring editors, publishers and creative forces in the media sector.
Women’s Wear Daily (WWD) Media Editor Alexandra Steigrad recently sat down with our founders – Brandon Ralph and Dan Gardner – for a candid conversation about Code and Theory's beginnings, its global growth, its work with brands and publishers, and the future of digital publishing and advertising.
We've helped redefine the thinking of what it means to be a digital publisher.
Among other things, the pair spoke about the changes in the media landscape since founding the company nearly 14 years ago.
"From 2001 to 2008, and really 2012, for that matter, there wasn’t much innovation. Every Web site basically looked the same. Every publisher did it the same way," said Gardner. Today, he says publishers are more open to being forward-thinking about their digital strategy.
To read the full article, click here.