Collision 2015 | Designing for Systems, Not Channels
On Wednesday, May 6, Code and Theory co-founder Dan Gardner presented at Collision Conference, Web Summit's sister event in Tony Hsieh's Downtown Project, Las Vegas.
Gardner's keynote – "Designing for Systems, Not Channels" – touched on how changes in content formats, search and consumption behaviors, devices, and social influence have all impacted the way brands & publishers create consumer experiences.
Dan Gardner, co-founder at Code and Theory
"When thinking about design, less is not necessarily more. Think 'more, but simpler.'"
What is Collision Conference
Collision Conference is one of the world’s most prestigious technology conferences of the year. Nearly 7,000 attendees gather in Downtown Las Vegas for 2 days of presentations from thought leaders across advertising, technology, design and business.
We Are a Digital-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com