Webby Awards 2026 Wins

Webby Awards 2026 results

The Code and Theory Network won 5 awards and was shortlisted for 18 at the 2026 Webby Awards. Those honors span Apps, Software & Immersive, Advertising and Media, and AI, across work for Microsoft, T-Mobile, OpenAI, and others.

Below, we’ve highlighted a few projects behind the recognition—spotlights that show the challenge, the approach, and what the work delivered.

Instrument won with Oura in three awards for its work on the Oura app, specifically for Apps, Software & Immersive: Health, Wellness & Fitness; Best Visual Design - Function; Best User Interface.

Code and Theory won with Microsoft for its “Yours to Build” campaign, specifically for Advertising, Media & PR: Best B2B Campaign.

Lastly, Kettle won with T-Mobile and Open AI for it’s AI Assistant work, specifically for AI - Best Use of AI Voice & Conversational Interface.

VRBO accessibility campaign spotlight

With 25% of people having a disability Vrbo had to address the gap between the average of 1% of rental having accommodations and travelers. Aiming to educate hosts to make updates, they sought to tap into the $60 billion market currently alienated. Code and Theory crafted a B2B and B2C marketing campaign that transformed data into engaging digital experiences, showcasing low-effort and low-cost accessibility upgrades.

By designing a premium, experience across web and social launches to motivate 1,000 hosts to update their properties, increasing accessibility and visibility in the rental market.

JBL’s AI-native discovery framework

Search is no longer confined to the search bar. It lives in LLMs, social feeds and AI-powered answers that decide what consumers see first — and what they never see at all.

JBL saw this shift coming early, so they created the industry’s first AI-native discovery system.

We built Project Surround Sound, a proprietary, first-of-its-kind framework that enabled a global brand to become visible inside machines. The brand earned the trust of AI systems while staying culture-forward and unmistakably JBL. Project Surround Sound establishes a new model for discovery in the AI era: scalable, repeatable and built for the future of commerce.

Microsoft Yours to Build campaign overview

Yours to Build accelerated Microsoft’s B2B growth by unifying a world-class developer ecosystem into a single, emotionally resonant story that the market would embrace.

To establish credibility, Microsoft needed to turn fragmented product familiarity into a unified platform story that developers would champion. Yours to Build did this by increasing platform consideration, deepening engagement with developers and enterprise decision-makers and driving adoption of Microsoft’s integrated AI ecosystem, nerding out along the way.

SCORES Network’s Find Your Feet nomination

We sought to create a campaign for the nonprofit SCORES Network that could captivate young people with an inspiring, cinematic vision of their potential as well as inspire adults to bring the program into more schools.

How do you explain that sports fuel expression, poetry nurtures voices and community creates belonging all at once? Find Your Feet set out to solve that clarity problem through visual storytelling, creating a single, powerful film that educators can share.

Produced under experimental constraints, Find Your Feet achieved real-world impact across awareness, engagement and adoption. Web and social sign-ups grew, and engagement rates climbed, garnering millions of impressions across paid, earned and organic channels.

TIME’s AI-ready digital foundation

For more than a century, TIME has shaped global discourse. Yet its digital flagship no longer reflected that authority. A legacy CMS and fragmented templates, coupled with surface-level consumption and clutter, deterred readers and advertisers.

To re-establish authority online, we combined editorial empathy with business transformation, harnessing a three-pronged focus on reader engagement, advertiser value and newsroom efficiency.

In six months, we rebuilt TIME’s digital foundation to prioritize editorial judgment over algorithmic chaos. Using AI to develop an intelligent reader experience, the transformation restored TIME’s prestige and built a scalable, AI-ready platform to define the future of trust in news media.