Mediapost | Stagwell's Code And Theory Taps Industry Veteran To Lead Its Brand Practice
Stagwell creative agency Code and Theory has appointed Stef Hoffman Group Director, Head of Brand Strategy.
In her new role, she'll be responsible for reshaping the shop’s brand practice to better serve CMOs and their renewed focus on growth and opportunities that increasingly lie in the nexus of marketing, tech, innovation and customer experience.
Hoffman joins from IPG agency R/GA where she spent nearly eight years, most recently as group director, innovation. She was a founding member of the agency’s brand and innovation consulting team and led teams on efforts for clients like Google, Nike, Johnson & Johnson, Cole Haan and others.
She has years of experience as a brand strategist, market researcher, innovation consultant, product strategist, and business designer. At C&T, she will lead a team of 20-plus strategists across the US for clients including Adidas, J&J, ConEd, and JPMorgan Chase.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
In the Spotlight
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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