The Internet Is Closing. Where Does That Leave You and Your Customers?
“What it takes to reclaim customer attention before your competitors own the relationship.”
Insights on Customer Experience and AI
Businesses are racing to deploy AI. However, 93% of C-suite executives admit their customer experience is broken, even as 94% agree it drives business success.
On Tuesday, November 11, at Web Summit Lisbon, Code and Theory Co-Founder Dan Gardner took the stage to share insights on reclaiming customer attention before competitors own the relationship.
Watch Dan's Web Summit 2025 Lisbon Talk
Customer experience is at risk.
As businesses increasingly leverage AI to enhance customer experience, it is crucial to recognize the potential risks that can undermine engagement and retention. While AI can provide personalized interactions and streamline services, it also raises concerns about data privacy, algorithmic bias, and the potential for depersonalization. These factors can lead to customer distrust and disengagement if not managed carefully. Understanding this balance is essential for fostering lasting relationships with customers in an evolving digital landscape.
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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